Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Other
Pde: Sas: Identifying and Understanding Use of Testimonials in Advertising
In this lesson, 8th graders analyze and compare the propaganda techniques used in informational texts, with a particular focus on the use of testimonials. Includes links to recommended resources, scaffolding suggestions, and an...
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
Alabama Learning Exchange
Alex: "Advertising Design Principles Project"
Young scholars will analyze a magazine advertisement and answer basic desktop publishing questions about this particular advertisement. Students will present their advertisement and analysis to the class. Before designing projects of...
Alabama Learning Exchange
Alex: Advertising: Can You Put It All Together?
Students will create a one-item, full color magazine advertisement for a product. This is a Commerce and Information Technology Lesson Plan.
![University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf] Lesson Plan](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf] Lesson Plan")
University of Nebraska Omaha
University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
Other
Linguarama International: Marcus Evans: The Language of Advertising
Informtion on word choice and language in advertising, includes word lists and questions.
TES Global
Blendspace: Advertising Ethics
A learning module with links to seventy-six images, videos, and websites to use while learning about ethics in advertising.
Other
Social Psychological Factors Underlying the Impact of Advertising
This article on the psychology of advertising contains a paragraph on the two routes to persuasion.