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Social Psychological Factors Underlying the Impact of Advertising

Curated by ACT

This article on the psychology of advertising contains a paragraph on the two routes to persuasion.

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Concepts
persuasion
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Additional Tags
advertising psychology, central and peripheral, central route, method persuasion central peripheral route, peripheral route, psychology of advertising, psychology, analyzing advertising
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Classroom Considerations
  • Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)