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Oxo: Behind the Design of the New Oxo Pop Containers
This article describes the process by which an engineer at OXO looked at design, size, and variety when he redesigned OXO's line of POP containers.
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Business Insider: How a Top Houseware Brand Reinvents Kitchen Gadgets
Founded in 1990, Oxo is beloved by design nerds for the way that the company takes everyday objects (like the salad spinner) and finds sometimes subtle, but always clever, ways to reinvent them. The designs are based on the principle of...