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Business Insider: How a Top Houseware Brand Reinvents Kitchen Gadgets

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Founded in 1990, Oxo is beloved by design nerds for the way that the company takes everyday objects (like the salad spinner) and finds sometimes subtle, but always clever, ways to reinvent them. The designs are based on the principle of universal design, which means they should be accessible to as many types and age groups of users as possible.

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Classroom Considerations
  • Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional