Curated OER
Market Research
Students examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television advertising.
Other
Quick Mba: Marketing Research
An in-depth site on marketing research. Discusses what marketing research is, the steps in the marketing research process, types of research methods to use, data collection methods, and much more!
Other
Marketing Teacher
Are you a marketing teacher looking for classroom resources? This website offers a variety of marketing resources including: lesson plans, exercises, quizzes, newsletters, presentations, and bookstore.
Princeton Review
The Princeton Review: Career Market Researcher
This site from Princeton Review Publishing provides a detailed description of what a day in the life of a market researcher is like. Also included is information on job requirements, job outlook, and more.
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Other
Market Connections: Research Faq
This page offers explanations of research methods and how they work. Though aimed at businesses, it provides good information about conducting school research as well.
Michigan State University
Michigan State University: Global Edge: Home Page
Maintained by Michigan State University, this comprehensive directory has a "strong emphasis on regional trade and statistics resources." A great source for news on world-wide business.