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Nielsen Norman Group: The Use and Misuse of Focus Groups

Curated by ACT

Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)

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interactive groups, marketing research, organizational issues, nielsen norman group: the use and misuse of focus groups, focus groups
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Classroom Considerations
  • Knovation Readability Score: 5 (1 low difficulty, 5 high difficulty)