Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Media Smarts
Gender Messages in Alcohol Advertising
Make your learners critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks young scholars to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson plan from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects...
Curated OER
Superbowl XXXVII Ads: Who Wins Here?
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...
Curated OER
A Smarter Consumer
Learners explore advertising. In this advertising lesson plan, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad...
Curated OER
Appeal for the Meal
Students investigate advertising. In this advertising instructional activity, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Students create ads for snacks using advertising...
Curated OER
Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
Curated OER
Make It True
Middle schoolers examine the deceptive ads for tobacco products. They choose an ad and draws his or her own version of the ad, using facts about the dangers of smoking. Students may pardody the ad. They glue their ad and the actual ad...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for learners. For this lesson, young students will learn about online advertisements targeted to children. Learners will play on online game; they will create an advertisement for...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this activity, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Media Smarts
Media Smarts: Looking at Food Advertising Lesson
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn about the importance of spokescharacters for companies. Then students will create own jingles and spokescharacters for foods...
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
Other
Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
TES Global
Tes: The Media: Understanding Key Media Areas
[Free Registration/Login Required] During this unit of study, students will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...