Council for Economic Education
Econ Ed Link: Believe It or Not?
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
CNN
Cnn: Can Bush Win by Going "Positive?"
This is an article questioning whether or not a politician can still win his office without running negative campaed ign ads. (August 2000)
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...
Thinkport Education
Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...