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Lesson Plan

Read Write Think: Lesson Plan: Persuasive Techniques in Advertising

Curated by ACT

During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will develop their own advertisements and then reflect on their learning.

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Concepts
advertising, persuasion, propaganda
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Additional Tags
ads, advertise, lesson plan: persuasive techniques in advertising, persuasive techniques in advertising, readwritethink, readwritethink: lesson plan: persuasive techniques in advertising, designing with advertisements, other components of advertisements
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Classroom Considerations
  • Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)
  • The intended use for this resource is Instructional
Common Core
CCRA.SL.5