Curated OER
Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
Curated OER
School Fair Cakewalk
Students identify and research various suitable school carnival activities. Then they work together to plan, design, and run all aspects of a school carnival. Students also add up their costs for the event and the amount of money it...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
Made for the Movies
Young scholars create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving...
Library of Congress
Loc: Television Advertising: A Brief History
Discusses the history of television advertising. Includes the following sections: "Radio Precedents," "The Single-sponsor Era," and "The Triumph of the Magazine Concept."
University of Arizona
University of Arizona: Preparing and Distributing Press Releases
An excellent guide from the University of Arizona on writing press releases. Gives detailed information on content and format.
Other
Visualistan: Us Programmatic Ad Spending Statistics and Trends
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Biz Move
Bizmove.com: Business Customer Relationship Management
Comprehensive overview from bizmove.com focuses on understanding who your customer is, motivation behind purchase, when purchase takes place, and understanding that what they "buy" is not necessarily what they want. Good presentation....
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Other
Advertising Standards Authority Website
This site, which is the homepage for the Advertising Standards Authority, provides lots of information on the advertising industry and what's legal/not legal in advertising.
Other
Fifties Web: Burma Shave Slogans of the 50's
Burma-Shave information and slogans from the fifties.
Other
Toymuseum.com: Advertising Icon Museum
This is a wonderful museum from toymuseum.com of advertising icons such as the Jolly Green Giant or Tuscon Sam. The museum offers a history of the use of these icons.