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Lesson Plan
Teaching Tolerance

Advertisements and You

For Teachers K - 2nd Standards
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
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Lesson Plan
Curated OER

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
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Lesson Plan
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School Improvement in Maryland

Evaluating Political Advertisements

For Teachers 9th - 12th
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
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Lesson Plan
Scholastic

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
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Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your high schoolers reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members...
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Lesson Plan
Curated OER

Advertisements

For Teachers 6th - Higher Ed
Learners explore educational offerings for people with disabilities. In this social studies activity, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Learners create...
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Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
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Lesson Plan
Curated OER

Critical Consumerism

For Teachers 9th - 10th
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
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Worksheet
Curated OER

Reading Job Advertisements

For Students 1st - 3rd
In this ESL reading job advertisements instructional activity, students read extracts from job advertisements and fill in the blanks using given words.  Students then match each extract to a sentence.
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Worksheet
Curated OER

Job Advertisements

For Students 12th - Higher Ed
In this ESL worksheet, students read 10 extracts from job advertisements. Students complete the gaps by writing in the words then each extract to a sentence.
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Lesson Plan
Curated OER

Classified Advertisements: Target Language Practice

For Teachers 1st - 12th
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then they...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Worksheet
Curated OER

Life Skills - Advertising Tricks - Learning About Food Advertisements

For Students 5th - 8th
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
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Worksheet
Curated OER

Advertisements

For Students 4th
For this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.
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Lesson Plan
Curated OER

Advertisements and Commercials

For Teachers 3rd - 5th
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Activity
English Banana

Job Advertisements

For Students 4th - 6th
In this working with a partner worksheet, students observe four job advertisements from a newspaper with missing parts in each ad and communicate verbally to discover the missing sections, and fill in the blanks. Students write 18 short...
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Lesson Plan
Media Smarts

Newspaper Ads

For Teachers 2nd - 5th Standards
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 
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Lesson Plan
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Federal Trade Commission

Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
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Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Lesson Plan
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Federal Trade Commission

Ad Awareness

For Teachers 5th - 6th Standards
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
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Lesson Plan
Scholastic

Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
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Lesson Plan
Visa

The Influence of Advertising

For Teachers 7th - 10th Standards
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
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Activity
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Teach Engineering

Thinking Green!

For Teachers 7th - 9th
Encourage your class to solve local environmental issues. Groups brainstorm environmental issues that are affecting the community, choose one they want to solve, and design a product or service to solve their chosen issue. They then...
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Lesson Plan
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Teaching Tolerance

Using Photographs to Teach Social Justice | Advertisements Promoting Activism

For Teachers 6th - 12th
Activism can create real change. Class members examine a series of photographs that represent a different form of activism. Individuals then craft a persuasive speech in which they argue why the photo they chose is the best example of...

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