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Lesson Plan
Curated OER

TV Talks, We Listen?

For Teachers 8th - 10th
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
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Lesson Plan
C-SPAN

Evaluating Historical Presidential Campaign Ads

For Teachers 6th - 12th Standards
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
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Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
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Lesson Plan
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Federal Trade Commission

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
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Worksheet
Curated OER

Deconstructing an Advertisement

For Students 7th - 12th
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
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Lesson Plan
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Classroom Law Project

Should we believe everything we read? Becoming a discerning consumer of media

For Teachers 7th - 12th
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
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Lesson Plan
Curated OER

Ad Creation

For Teachers 5th - 6th
Students create an advertisement. In this writing instructional activity, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Lesson Plan
Curated OER

Cool Commercials Critique

For Teachers 9th - 12th
Young scholars investigate advertising by critiquing commercials in class.  In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads.  Young scholars...
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Lesson Plan
Curated OER

Lesson 11: Printed Materials (Ads and Broadsides) 1780-1820

For Teachers 6th - 12th
Students use primary resources (gazettes, broadsides, advertisements) to consider life at the turn of the 18th century in Deerfield, Massachusetts. They infer observations about life in the nascent United States.
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Lesson Plan
Curated OER

Targets

For Teachers 6th - 12th
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Lesson Plan
Curated OER

Once Upon A Time...

For Teachers 2nd - 3rd
Students discuss elements of fairy tales, examine selected piece of Robert Harris' art, and compose fairy tales based on what they see and imagine. Students then view homes in Harris' artwork collection, create home in which they would...
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Lesson Plan
Curated OER

Technology Newsletter

For Teachers 5th - 8th
Students discuss impact and value of modern technological inventions on society, contemplate world without technology, skim magazines and newspapers for advertisements highlighting modern technologies, and work with partner to create...
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Lesson Plan
Curated OER

Buying on Credit

For Teachers 6th - 12th
Students determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate the...
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Lesson Plan
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Curated OER

Women's History Week

For Teachers 4th - 5th
Students investigate the contributions of women who influenced human rights in US history. They examine the influence Susan B. Anthony, Harriet Tubman, Sojourner Truth and Elizabeth Cady Stanton by participating in a jigsaw activity....
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Lesson Plan
Curated OER

Party Time

For Teachers 9th - 12th
Students engage in a lesson about finding information from the grocery store to put into data that can be measured. The data is found in advertisements and food labels. They plan the cost of a party when using the unit cost of various...
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Lesson Plan
Curated OER

Holes-Outdoor Adventure Camp

For Teachers 5th - 8th
Students read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
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Lesson Plan
Curated OER

Shades of Meaning

For Teachers 4th - 12th
Learners use words with similar meanings to analyze implied meanings. In this word connotation lesson, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or "cutting-edge." ...
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Lesson Plan
Curated OER

Transcontinental Railroad Web Quest

For Teachers 6th - 8th
Students examine aspects of the Transcontinental Railroad. For this Westward Expansion lesson, students conduct a web-quest in order to gather information about the Transcontinental Railroad. Students will use their information to...
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Lesson Plan
Curated OER

Buying, Selling, and Trading in Antebellum South Carolina

For Teachers 9th - 12th
Students research the role of general stores in the development of communities. In this South Carolina history lesson, students study the economic development of early U.S. communities. Students write essays and create advertisements...
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Lesson Plan
Curated OER

Advertising Adjectives

For Teachers 6th - 8th
Students create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their marketing...
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Lesson Plan
Curated OER

Kidding Around In The 1980s

For Teachers 3rd - 5th
Students examine pop culture of the 1980s.  In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today.  Students work in groups to examine an...
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Lesson Plan
Curated OER

The Age of Jackson

For Teachers 9th - 12th
Students study the image of Andrew Jackson. In this presidential history lesson students investigate the political image that was groomed by Jackson as they examine advertisements. Students compose essays regarding the topic.
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Lesson Plan
Curated OER

Media Messages

For Teachers 6th - 8th
Learners analyze advertisements and decide what message is being conveyed. In this media lesson, students analyze drawings from a tall tale. Learners view drawings from the book Johnny Appleseed and discuss the colors of the drawings and...
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Lesson Plan
Curated OER

The Apprentice: A Study of Business and Technical Writing

For Teachers 6th - 8th
Middle schoolers explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create....

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