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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Listerine: Miracle Liquid or Product in Search of a Purpose?
Pupils analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
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A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Advertising Slogans
In this vocabulary activity, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.
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Newsletter Requirements Sheet
In this newsletter activity learning exercise, students read a book and complete a newsletter activity as a novel analysis project. Students include a newsletter title, advertisements, news story, and obituary.
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Ad Creation from Admongo.gov
Learners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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The Breakfast Busters Persuade Others
Students write persuasive essays about their favorite breakfast cereal after seeing how advertisements are used to influence people.
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Classified Cues
Students analyze classified advertisements to make inferences about who wrote the ad and who may find the ad appealing. They write their own classified ads based on what they have learned.
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What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Figurative Language
Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...
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Obtaining The Job
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
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Convince Me!
Students analyze advertisements meant to persuade a reader to purchase a certain product or service to find out what stands out about the ad or what it is about the ad that persuade readers. They complete an analysis chart, and discuss...
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Environmental Issues in the Polar Regions
Pupils list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
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Major people and events of WWII
Twelfth graders research major people from WWII. They interview each person in their group, then create a newspaper which contains articles, advertisements and illustrations from the WWWII period.
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Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
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Cowboy Tourism
Students disucss the role the tourist industry played in popular perceptions of cowboys and Indians. They discuss the image of cowboys, as it is presented in fashion and contemporary advertisements. Students read about a town in Montana...
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On the Run: What Was Necessary To Plan an Escape From Slavery in 18th Century America?
Young scholars identify and discuss characteristics of runaway slaves in 18th Century, read A Narrative of the Adventures and Escapes of Moses, select five advertisements for Virginia Runaways Digital Project to complete On the Run...
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A Comparison of Indentured Servants and Slaves
Sixth graders examine and compare the lives of slaves and indentured servants using primary sources and the historical fiction books, "Molly Bannaky and Barefoot." They analyze and compare advertisements for runaway slaves. Students...
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The Art Of Persuasion
Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...
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Help Wanted!
In this plant part worksheet, students read the classified advertisements and match each of the plant parts to the job descriptions provided.
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The Flatmates Episodes 76 & 77: Writing an Advert
Young scholars analyze and write their own advertisements. In this media lesson plan, students study vocabulary and make predictions as they complete worksheets and activities based on advertising.
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Creating Student Advertising
Students explore common advertising strategies used by the media. In this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.
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