Curated OER
Marital Roles
Learners consider the differences between egalitarian and traditional marriages. They analyze a series of video clips and mid-century advertisements looking for evidence of gender bias in marriage. Feminism, gender roles for women and...
Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Storytelling World
Maniac Magee
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based on the...
Curated OER
Colonial Newspaper Template
Partners produce a colonial newspaper that includes news articles, advertisements, want ads, and more using this handy template.
Great Schools
My First Presidential Election
Register, establish a platform, make campaign speeches, and design campaign advertisements with a study of presidential elections. Young citizens engage in various activities that mimic the election process.
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Balanced Assessment
The Contest
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Chymist
Esters: An Introduction to Organic Chemistry Reactions
Scratch and sniff an introduction to organic chemical reactions. A creative lesson has individuals study the esters commonly used in scratch-and-sniff stickers and advertisements. Following the lab procedure, scholars create the organic...
iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Centers for Disease Control and Prevention
Equality in Smoking and Disease—Nobody Wins!
Fifty years ago, women were much less likely to die from smoking-related ailments than men. But thanks to targeted advertisements for and a wider availability of tobacco products, men and women are now equally susceptible to the health...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
Foundation for a Drug-Free World
The Truth About Drugs
Teenagers hear many messages about drugs from advertisements, their peers, their teachers, and their parents. But who is lying? What is the truth? A thorough, thoughtful unit takes a purposeful look at drug education, drug culture, and...
Annenberg Foundation
The Progressives
The Progressive Era brought about a word that often leads to turmoil—change! Learners research the late 1800s in American history to uncover societal issues gripping the nation back in the day. The 15th lesson of a 22-part series...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
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