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Lesson Plan
Curated OER

Marketing to Teens: Gotta Have It! Designer & Brand Names

For Teachers 8th - 11th
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
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Lesson Plan
Alabama Department of Archives and History

Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s

For Teachers 10th - 12th Standards
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
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Lesson Plan
Curated OER

Business: What Are Advertisers Selling?

For Teachers All
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
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Lesson Plan
Curated OER

I Don't Pay Attention to Advertisements

For Teachers 6th
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Lesson Plan
Curated OER

"I Don't Pay Attention to Advertisements? (At least I don't think so?)"

For Teachers 6th
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Lesson Plan
Curated OER

Book Ads

For Teachers 4th - 8th
Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
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Lesson Plan
Curated OER

What's The Idea?

For Teachers 4th - 6th
Quite often, learners confuse the main idea in a selection of reading with the supporting details. In this lesson, pupils practice the skill of finding the main idea and the supporting details in pieces of writing. Newspaper articles...
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Lesson Plan
Curated OER

Working with Percentages

For Teachers 6th - 8th
Students complete basic operations using percentages in a variety of real world situations. Discounts are computed and compared to a variety of prices listed in local newspaper advertisements.
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Lesson Plan
Curated OER

Author's Purpose

For Teachers K - 3rd
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
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Lesson Plan
Curated OER

What I Did On My Summer Vacation

For Teachers 3rd - 8th
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
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Lesson Plan
Curated OER

Creating a Consumer-Awareness Information Campaign

For Teachers 3rd - 8th
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
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Lesson Plan
Curated OER

Seeking a Fortune in 18th Century Maritime Boston

For Teachers 4th - 12th
Study the Revolutionary War era practice of recruiting seamen to prey upon the British shipping industry, and discuss the impact this practice had on the Colonial war efforts. Learners read and interpret recruiting advertisements for...
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Lesson Plan
Curated OER

"The Merchants of Cool"

For Teachers 9th - 12th
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
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Lesson Plan
Curated OER

Magazine Mania

For Teachers 7th
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
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Lesson Plan
Curated OER

Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues

For Teachers 6th - 12th
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
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Interactive
Curated OER

Maniac Magee

For Students 4th - 6th
A 10-question interactive online quiz checks comprehension of Jerry Spinelli's lively novel. Several inference-based questions demand more than just fact recollection. Unlimited chances to try missed questions again encourage rereading....
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Lesson Plan
Curated OER

Presenting Painless Breast Cancer Detection!

For Teachers 10th - 12th
Students depict a tumor inside a healthy body using a graph in Microsoft Excel. in this breast cancer lesson plan, students also design a brochure that advertises a new form of painless breast cancer treatment.
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Lesson Plan
Curated OER

Trick or Treat for Unicef

For Teachers 5th - 6th
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
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PPT
Curated OER

Do You Really Need It?

For Teachers 5th - 7th
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
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PPT
Curated OER

The New Deal: The Works Progress Administration

For Teachers 8th - 11th
How did American begin to come out of the Great Depression? Viewers will be intrigued to find one of the answers in this presentation, which details the Works Progress Administration. The slides detail various parts of the WPA with...
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PPT
Curated OER

Persuasive Writing

For Teachers 3rd - 6th
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
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Worksheet
Curated OER

The Learning Network: Fill-In Super Bowl Ads

For Students 7th - 12th
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
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Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
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PPT
Alabama Learning Exchange

Emotional Appeals in Persuasive Writing

For Teachers 7th - 10th
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...

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