Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Alabama Department of Archives and History
Runaway Slaves in Alabama: Individual Freedom Fighters in the 1800s
Class pairs examine eight runaway slave advertisements from the mid-1800s to develop an understanding of the conditions slaves faced and of race relations.
Curated OER
Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
Curated OER
Book Ads
Students observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
Curated OER
What's The Idea?
Quite often, learners confuse the main idea in a selection of reading with the supporting details. In this lesson, pupils practice the skill of finding the main idea and the supporting details in pieces of writing. Newspaper articles...
Curated OER
Working with Percentages
Students complete basic operations using percentages in a variety of real world situations. Discounts are computed and compared to a variety of prices listed in local newspaper advertisements.
Curated OER
Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Curated OER
What I Did On My Summer Vacation
Students use the internet to research the location of their summer vacation trip. Given the demographics, they plot the location on a world map. They create a brochure using the information they collected. Using PowerPoint, they develop...
Curated OER
Creating a Consumer-Awareness Information Campaign
Students work across grade levels to research and design a community awareness campaign on the benefits of purchasing fair trade chocolate. They develop print advertisements, conduct research, write letters, make posters and prepare oral...
Curated OER
Seeking a Fortune in 18th Century Maritime Boston
Study the Revolutionary War era practice of recruiting seamen to prey upon the British shipping industry, and discuss the impact this practice had on the Colonial war efforts. Learners read and interpret recruiting advertisements for...
Curated OER
"The Merchants of Cool"
Why are so many advertisements geared towards the teenage population? Watch a video with your class (link included), and have them fill out the attached listening guide. Then discuss persuasion, presenting biased information, and where...
Curated OER
Magazine Mania
Seventh graders examine the components and structure of magazines. In groups they develop a magazine based on the novel of their choice. Comic strips and promotional advertisements about the novels are included in the magazine. Students...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Maniac Magee
A 10-question interactive online quiz checks comprehension of Jerry Spinelli's lively novel. Several inference-based questions demand more than just fact recollection. Unlimited chances to try missed questions again encourage rereading....
Curated OER
Presenting Painless Breast Cancer Detection!
Students depict a tumor inside a healthy body using a graph in Microsoft Excel. in this breast cancer lesson plan, students also design a brochure that advertises a new form of painless breast cancer treatment.
Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
Curated OER
Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
Curated OER
The New Deal: The Works Progress Administration
How did American begin to come out of the Great Depression? Viewers will be intrigued to find one of the answers in this presentation, which details the Works Progress Administration. The slides detail various parts of the WPA with...
Curated OER
Persuasive Writing
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
Curated OER
The Learning Network: Fill-In Super Bowl Ads
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
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