Center for History Education
The Tobacco Economy: How did the Geography of the Chesapeake Region Influence its Development?
Explore the relationship between geography and economy using primary sources. After examining wills, advertisements, and other primary sources, individuals consider how the Chesapeake Region came to be home first to indentured servants,...
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Thinking About Shopping and Spending
Learners list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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World War II: Causes And Consequences
Young scholars discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Pictures and Slogans Persuade an Audience!
Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Anti-Dogfighting Curriculum: Media and Propaganda Extension Lesson
Students investigate the different types of propaganda. In this media analysis lesson, students define and investigate the various types of media propaganda. Students observe how advertisements may not show how the item advertised may...
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Animal Farm Lesson Plans
In the novel "Animal Farm" students explore persuasion and the art of propaganda through the media and advertisements.
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Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
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An Honest Cigarette Ad?
Learners recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
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Can China Kick the Habit?
Learners watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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How Much is That Monkey in the Window?
Students investigate exotic pets and the ecological and personal risks involved in trading and owning such animals. They synthesize their knowledge by creating advertisements that promote the sale of exotic pets and picket signs that...
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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You Are Smarter Than The Ads
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies lesson plan. The lesson plan includes assessment ideas, resource information, and learning...
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
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BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Learners are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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