+
Activity
Curated OER

Viral Marketing

For Teachers 9th - 12th Standards
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
+
Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
+
Lesson Plan
Curated OER

Railroad Advertising: Let's Go for a Ride!

For Teachers 6th - 8th
Students examine advertising from early to mid twentieth century.  In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel.  Students examine a variety of advertisements...
+
Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
+
Lesson Plan
Curated OER

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
+
Worksheet
Curated OER

Goblin Market Theme of Sex

For Students 9th - Higher Ed
Learners will read then analyze the story "Goblin Market" then discuss themes of sex and lost virginity. There are 5 questions and a series related links to help them take a critical look at an interesting children's story. This story...
+
Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
+
Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
+
Lesson Plan
Curated OER

Whose Feat?

For Teachers 6th - 12th
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
+
Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
+
Lesson Plan
Curated OER

Watching the Watchers

For Teachers 6th - 12th
Students identify, explore, and analyze the effects of their daily exposure to advertising.
+
Lesson Plan
Curated OER

Sweet-Talkers

For Teachers 6th - 10th
Learners investigate what is being sold to them. In this media awareness lesson plan, students visit selected websites to take a closer look at advertising marketed at them. Learners discuss the implications of marketing geared toward...
+
Lesson Plan
Curated OER

Tobacco: Promotion Tactics and the Law

For Teachers 7th - 10th
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
+
Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
+
Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
+
Lesson Plan
Curated OER

Advertising Adjectives

For Teachers 6th - 8th
Students create advertisements using comparative adjectives. In this grammar activity, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their...
+
Lesson Plan
Curated OER

Create Your Own Ad

For Teachers 9th - 12th
Young scholars examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of...
+
Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
+
Lesson Plan
Curated OER

Truth and Advertising

For Teachers 5th - 12th
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
+
Lesson Plan
Curated OER

Music in Advertising

For Teachers 6th - 12th
Young scholars study the effects of advertising on the music industry.
+
Lesson Plan
Curated OER

Saturday Market by Patricia Grossman

For Teachers 3rd - 4th
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
+
Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
+
Lesson Plan
Texas Education Agency (TEA)

Advertising, Special Events and Promotion

For Teachers 9th - 11th
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
+
Lesson Plan
Curated OER

The Artist as Entrepreneur: Getting Down to Business: What's My Market?

For Teachers 9th - 12th
Students create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...

Other popular searches