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Lesson Plan
Newseum

Photo Ethics: Diversity

For Teachers 6th - 12th Standards
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
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Lesson Plan
Curated OER

Marketing Yourself for the Job Search (A Guide for Teens)

For Teachers 9th - 10th
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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Lesson Plan
Curated OER

Consumer Product as in "Chocolate Milk"

For Teachers 7th - 12th
Students examine different marketing techniques how to present themselves while looking for work.  In this marketing lesson students create their own advertisement. 
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Lesson Plan
Curated OER

From the Store to the Shopper

For Teachers 10th - Higher Ed
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Lesson Plan
Curated OER

New Toy Project

For Teachers 9th - 12th
Pupils create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
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Lesson Plan
Council for Economic Education

Did You Get the Message?

For Teachers 3rd - 8th
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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Lesson Plan
Education World

Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Learners investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Lesson Plan
Curated OER

Selling Spelling

For Teachers 3rd - 5th
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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Lesson Plan
Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
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Lesson Plan
Curated OER

Inventive Thinking - Future Inventions

For Teachers 4th - 12th
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Lesson Plan
Curated OER

Fuel for Thought

For Teachers 6th - 12th
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Lesson Plan
Curated OER

Can You Sell Your Cereal?

For Teachers 3rd - 6th
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Lesson Plan
Curated OER

Eating Under the Rainbow

For Teachers 1st - 3rd
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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PPT
Curated OER

Eng 312: Final Exam

For Teachers Higher Ed
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Lesson Plan
Curated OER

Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers

For Teachers 6th - 12th
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Worksheet
Curated OER

Total English Advanced: Getting the Right Quantity and a Good Ad!

For Students 6th - 9th
In this writing advertisements activity, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
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Lesson Plan
Curated OER

Script Reading

For Teachers 8th - 12th
Students investigate propaganda techniques. In this media awareness instructional activity, students watch drug commercial clips and identify the purpose of pacing in advertising. 
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Lesson Plan
Curated OER

Logos

For Teachers 9th - 12th
High schoolers create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are...
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Lesson Plan
Institute for Humane Education

I've Been Branded!

For Teachers 6th - 12th
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
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Lesson Plan
Curated OER

Pitching Patriotism

For Teachers 6th - 12th
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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Lesson Plan
Curated OER

Consumer Education

For Teachers Higher Ed
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.

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