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Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Lesson Plan
Curated OER

U.S. Geography: The Midwest

For Teachers 3rd - 5th
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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Lesson Plan
Curated OER

I'm Convinced!

For Teachers 6th - 8th
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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Lesson Plan
Curated OER

The Wild, Wild West

For Teachers 6th
Sixth graders research the history of the transcontinental railroad. They use advertising propaganda techniques to design and create a poster encouraging people to explore the West by rail.
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Lesson Plan
Curated OER

It's in the Label - The Food Label

For Teachers 4th - 5th
Students examine the fat content in their diet and how advertising affects their eating habits.  In this nutrition and advertising lesson, students analyze pizza and how to make it healthier.  Students recognize the importance of...
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PPT
Curated OER

Psychographics

For Teachers 9th - Higher Ed
This advertising PowerPoint displays the Values and Lifestyle program of target audiences. It lists the attributes of each audience group such as: Survivors, Sustainers, Belongers, Emulators, I-Am-Me, Experiential, Societally Conscious,...
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Lesson Plan
Curated OER

“Leading Doctors Say…”

For Teachers 7th
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Lesson Plan
Curated OER

TV Talks, We Listen?

For Teachers 8th - 10th
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
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Lesson Plan
Curated OER

Advertising Then and Now

For Teachers 4th - 6th
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
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Lesson Plan
Institute for Humane Education

In Your Face: Reclaiming Billboards

For Teachers 9th - 12th
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Unit Plan
Curated OER

Understanding the Influence of the Media

For Teachers 7th - 9th Standards
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
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Worksheet
Curated OER

The -ad Word Family

For Students K - 1st
In this word family worksheet, learners practice printing 10 -ad words, they circle all of the -ad words in a short story, cut out -ad word cards and put them in alphabetical order, and write about what makes them sad and glad. They play...
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Lesson Plan
Google

Friends: Create a Company

For Teachers 5th - 9th
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come  up...
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Unit Plan
Crabtree Publishing

Why Does Media Literacy Matter?

For Teachers 6th - 12th
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
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Worksheet
Curated OER

Spelling List 22: Sight Words, Prefix "ad-," and Academic Vocabulary

For Students 3rd - 5th
In this spelling list learning exercise, students practice spelling words that are sight words, prefix ad-, and vocabulary. Students practice spelling 21 words total.
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Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
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Lesson Plan
TCI

Picking Rusty Gold: Why Do People Buy and Sell Antiques?

For Teachers 5th - 8th Standards
Your historical sleuths will work to research the in-depth history of chosen artifacts and will use their research to design a fictional advertisement for an early 20th century item.
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PPT
Curated OER

Fallacies of Relevance

For Teachers 11th - Higher Ed
Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...
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Lesson Plan
Curated OER

Genetically Engineered Food AD

For Teachers 9th - 12th
Students examine various genetically engineered foods by lecture and library research. They are then placed in groups of two to produce their ad and make a presentation on a food they have developed.
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Lesson Plan
Curated OER

Propaganda & Persuasive Techniques: Do You Buy It?

For Teachers 5th
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
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Organizer
Curated OER

Advertise Your Family

For Students 10th - 12th
In this periodic table worksheet, students create an advertisement for a chemical group or family they are assigned. They need to include topics such as are the elements solids, liquids or gases at room temperature, the history of the...
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Lesson Plan
Curated OER

Advertising Books

For Teachers 3rd - 5th
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
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Lesson Plan
National First Ladies' Library

Learning to Be Consumers: The Emergence of Catalogs and Advertising

For Teachers 9th - Higher Ed
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.

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