+
Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
+
Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
+
Lesson Plan
1
1
Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
+
Handout
Centers for Disease Control and Prevention

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
+
Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
+
Lesson Plan
Media Smarts

Looking at Food Advertising

For Teachers 4th - 8th Standards
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
+
Lesson Plan
ReadWriteThink

Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
+
Worksheet
Curated OER

Ad Hangover?

For Students 7th - 12th
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
+
Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
+
Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
+
Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
+
Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
+
Lesson Plan
Media Smarts

Kellogg Special K Ads

For Teachers 9th - 12th
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
+
Unit Plan
Radford University

Marketing Mayhem: Advertising for Adolescents

For Teachers 9th - 12th Standards
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
+
Worksheet
Curated OER

Ad Busting

For Students 9th - 10th
Debunk advertising myths by creating an opposing image. First, find an ad with a persuasive and emotional pull. Once you have identified the message, create a counter-advertisement that shows the opposite message. For example, if an ad...
+
Unit Plan
Education Bureau of Hong Kong

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
+
Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
+
Lesson Plan
1
1
Federal Trade Commission

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
+
Lesson Plan
Curated OER

Talking about Advertising

For Teachers 6th - 8th
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
+
Lesson Plan
Curated OER

Marketing to Teens: Gotta Have It! Designer & Brand Names

For Teachers 8th - 11th
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
+
Lesson Plan
Curated OER

Accounting/ Marketing Cookies

For Teachers 2nd
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
+
Worksheet
Curated OER

Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
+
Activity
Curated OER

Viral Marketing

For Teachers 9th - 12th Standards
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
+
Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

Other popular searches