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Lesson Plan
One Hen

Making Choices

For Teachers 4th - 9th Standards
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
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Lesson Plan
University of Wisconsin

Analyzing Presidential Campaign Propaganda

For Teachers 9th - 12th Standards
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
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Lesson Plan
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Classroom Law Project

Should we believe everything we read? Becoming a discerning consumer of media

For Teachers 7th - 12th
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
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Lesson Plan
Curated OER

The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Website
US Surgeon General

Get the Facts on E-Cigarettes

For Students 6th - 12th Standards
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
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Lesson Plan
Curated OER

On the Cutting Edge

For Teachers 6th - 8th
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
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Lesson Plan
Curated OER

Classroom Capers: Creating a Magazine

For Teachers 4th
Fourth graders build language skills in the context of creating a classroom magzine. They participate in activities which help students communitcate ideas and information for a variety of purposes and for specific audiences using the...
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Unit Plan
US Department of Agriculture

Serving Up My Plate

For Teachers 5th - 6th Standards
Within three nutrition-themed, inquiry-based learning opportunities, pupils take notice of their eating habits; delve deep into the five food groups, gain experience in planning meals, participate in a taste test, and explore ads from...
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Lesson Plan
iCivics

Step 9: Grab People’s Attention

For Teachers 9th - 12th Standards
Attention! Attention! Scholars investigate the concept of attention-grabbers in advertising a product or a cause. They use the ninth installment of a 10-part County Solutions - High School series to analyze t-shirts, bumper stickers,...
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Lesson Plan
Institute for Humane Education

Not So Fair and Balanced: Analyzing Bias in the Media

For Teachers 9th - 12th Standards
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
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Lesson Plan
Institute for Humane Education

Where Are the People like Me?

For Teachers 4th - 10th
Are some characteristics more desired than others?Scholars examine attributes of characters in books, models in catalogs, and articles in magazines. Discussion leads to identifying characteristics they see more often as well as...
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Lesson Plan
Institute for Humane Education

Selling "Boy" and "Girl"

For Teachers Pre-K - 4th Standards
Monster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...
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Activity
Pittsburgh Ballet Theatre

Peter Pan: Teacher Resource Guide

For Teachers 1st - 12th Standards
What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...
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Activity
Teaching Tolerance

Listen Up! PSA for Change

For Teachers 6th - 12th Standards
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Lesson Plan
EngageNY

Planning the Performance Task

For Teachers 7th Standards
Class members work in pairs and use an Ad Analysis planning guide to begin planning their final tasks. After sharing ideas with their partners, learners begin working on their final products.
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Lesson Plan
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Nemours KidsHealth

Alcohol: Grades 9-12

For Teachers 9th - 12th Standards
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
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Lesson Plan
Newseum

Explore the Information Universe

For Teachers 7th - 12th Standards
Distinguishing among different types of content when conducting online searches can be a challenge. An informative resource helps researchers identify different types of content, from fact-based reports to ads, from propaganda to satire....
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Lesson Plan
Curated OER

Computers At Work

For Teachers 9th - 12th
Students develop simulated businesses, and identify the ways in which their businesses might use computers. They write job descriptions and help wanted ads for the employees who would be responsible for using computers in their businesses.
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Lesson Plan
Curated OER

Persuasion in Print

For Teachers 9th
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
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Lesson Plan
Curated OER

Car For Sale!

For Teachers 9th - 12th
Car For sale! In this GED prep lesson, writers develop a classified advertisement to sell a car. After a discussion of precise words and phrases, telling details, and sensory language, sellers draft their ad for review, revision and...
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Lesson Plan
Curated OER

How Advertising Works

For Teachers 7th - 9th
Students investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
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Lesson Plan
Curated OER

Advertising

For Teachers 8th - 9th
In this advertising worksheet, students answer few questions about the subject, target, persuasive techniques and their design and layout they will use for their advertisement. Students answer questions in short answer format.
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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Interactive
Curated OER

"ad" Word Family Alphabetical Order Worksheet

For Students 1st - 2nd
In this online interactive "ad" word family worksheet, learners examine 9 "ad" words and then write them in alphabetical order on the lines provided. This worksheet may also be printed for classroom use.

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