Curated OER
Runaway Ad - Using Primary Documents
Young scholars examine a runaway slave advertisement. For this American history lesson, students investigate a missing slave advertisement run by Thomas Jefferson in 1769. Young scholars make inferences based on the advertisement.
Curated OER
The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Young scholars explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Crafting Freedom
Creating Original Historical Fiction Using Henry "Box" Brown's Narrative and Runaway Slave Ads
Young historians discover the experiences of runaway slaves after reading the brief biography and narrative excerpt of Henry "Box" Brown, who escaped slavery by having himself shipped away in a crate and popularized his flight in a...
Curated OER
Byzantine Art: 5th century to 1453 AD
Art and architecture are great ways to help define historical periods and cultural norms. Take a critical look at the art of the Byzantine period as seen under Justinian rule. Iconography, vocabulary, religious, and political concepts...
EngageNY
Shared Reading: Learning About Colonial Trades
Trading in Colonial America is the focus of a lesson plan that boosts reading skills. As a class, scholars examine the informational text for crucial details, use their newfound knowledge to share information with their peers, and write...
EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
Read All About it
Learners create and publish a newspaper that reflects and explains pioneer and medieval societies. They become newspaper writers for a specific time period. They adopt a holistic approach to exploring community life in medieval and...
Curated OER
Building Up Books
Students participate in a book club in which they share the setting, characters and plot of the book they read. Individually, they make a list of the most important or appealing features of the book on construction paper to try to...
Curated OER
School Fair Cakewalk
Students identify and research various suitable school carnival activities. Then they work together to plan, design, and run all aspects of a school carnival. Students also add up their costs for the event and the amount of money it...
Curated OER
Crime Drama Teaching Units
Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Nemours KidsHealth
Food Labels: Grades 9-12
Check the label! That's the big idea in a lesson about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read nutrition...
Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson plan, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Health Smart Virginia
How the Namuhs Learned to be Content with Who They Are
The Namuhs have a lot to teach humans how idealized images presented in advertising can impact self-perception and self-worth. After brainstorming 10 traits the media sets as the perfect body, class members read a short story about the...
Curated OER
Adbusting: A Media Literacy Unit
Learners examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
Curated OER
A Smarter Consumer
Learners explore advertising. In this advertising lesson plan, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad...
Curated OER
Critical Consumerism
Students identify the role of advertisements in their environment. For this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
Curated OER
Classified Cues
Learners analyze classified advertisements to make inferences about who wrote the ad and who may find the ad appealing. They write their own classified ads based on what they have learned.
Curated OER
"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
Curated OER
Represent Yourself
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
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