Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Create a Popstar
Young scholars develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
Curated OER
Kids Are Consumers Too
Learners investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
Curated OER
Shopping Bag Challenge
Young scholars design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of...
Curated OER
Bargaining
Learners create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Learners engage in a role play where two people are bargaining for various items.
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Curated OER
Advertisements
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Eng 312: Final Exam
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Institute for Humane Education
Magazine Scheme: Are We Here?
What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...
Curated OER
Magazine Ads and You, the Teenager
Students become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
Curated OER
Communications: Advertising in Schools
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Reading For Rent Advertisement
Young scholars examine an advertisement. In this language arts lesson, students use the for rent advertisements to select an apartment that meets their needs.
Curated OER
Total English Advanced: Getting the Right Quantity and a Good Ad!
In this writing advertisements worksheet, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
Curated OER
The Junk Mail Explosion, Why You Buy and How Ads Persuade
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
Curated OER
Advertising Slogans
In this vocabulary worksheet, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.
Curated OER
Using Descriptive Language
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
Curated OER
Wanted
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
Curated OER
Worksheet 5. Reading: Ad for a Professional Job
In this reading comprehension worksheet, students read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
Curated OER
Propaganda Techniques
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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