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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Lesson Plan
Curated OER

Create a Popstar

For Teachers 8th - 10th
Young scholars develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Learners investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Lesson Plan
Curated OER

The Commonwealth Games

For Teachers 7th - 12th
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
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Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Young scholars design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of...
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Lesson Plan
Curated OER

Bargaining

For Teachers 3rd - 6th
Learners create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Learners engage in a role play where two people are bargaining for various items.
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Worksheet
Scholastic

Making Judgments Practice

For Students 3rd - 5th Standards
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
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Activity
Curated OER

Viral Marketing

For Teachers 9th - 12th Standards
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
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Lesson Plan
Curated OER

Advertisements

For Teachers 6th - Higher Ed
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
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Lesson Plan
Curated OER

Eating Under the Rainbow

For Teachers 1st - 3rd
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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PPT
Curated OER

Eng 312: Final Exam

For Teachers Higher Ed
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Lesson Plan
3C Skills Collaborative

Skill Twenty: Sell Successfully

For Teachers 9th - Higher Ed
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
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Lesson Plan
Institute for Humane Education

Magazine Scheme: Are We Here?

For Teachers 7th - 12th
What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...
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Lesson Plan
Curated OER

Magazine Ads and You, the Teenager

For Teachers 6th - 8th
Students become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
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Lesson Plan
Curated OER

Communications: Advertising in Schools

For Teachers All
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
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Lesson Plan
Curated OER

Advertising Techniques And Target Audiences Used in Commercials

For Teachers 9th - 12th
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
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Lesson Plan
Curated OER

Reading For Rent Advertisement

For Teachers 9th - Higher Ed
Young scholars examine an advertisement. In this language arts lesson, students use the for rent advertisements to select an apartment that meets their needs.
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Worksheet
Curated OER

Total English Advanced: Getting the Right Quantity and a Good Ad!

For Students 6th - 9th
In this writing advertisements worksheet, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
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Lesson Plan
Curated OER

The Junk Mail Explosion, Why You Buy and How Ads Persuade

For Teachers 7th - 10th
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
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Worksheet
Curated OER

Advertising Slogans

For Students 11th - 12th
In this vocabulary worksheet, students match famous advertising slogans with their advertisers. There are 33 questions with an answer key.
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Lesson Plan
Curated OER

Using Descriptive Language

For Teachers 6th - 12th
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Organizer
Curated OER

Wanted

For Students 3rd - 5th
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
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Worksheet
Curated OER

Worksheet 5. Reading: Ad for a Professional Job

For Students 6th - 8th
In this reading comprehension worksheet, students read the ad for the position of Director of Outreach Programs. They then answer the 8 questions on the second page.
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Lesson Plan
Curated OER

Propaganda Techniques

For Teachers 5th - 12th
Students identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.

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