Curated OER
Fuel for Thought
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Apartment Hunting
Pupils use apartment classified ads to match abbreviations with their correct term. They practice using superlatives and comparatives when looking at apartments. They complete a worksheet to end the lesson.
Curated OER
The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art
Students identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
Curated OER
What Will I Do?
Eighth graders investigate future career choices by looking at classified ads in the newspaper. They consider their lifestyle choices when looking at career options. They prepare a written essay which details how they will prepare for...
Curated OER
The Artist as Entrepreneur: Getting Down to Business: What's My Market?
Learners create a marketing plan for their artwork by analyzing their potential customers. They consider the type of art they wish to produce, the price range for the art and the type of competition that they face then develop a low...
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
Curated OER
The Origins of American Government
Young scholars create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be...
Curated OER
Spelling Connections: Grade 7: Assimilated Prefix: ad-
For this spelling worksheet, middle schoolers learn to spell a list of 20 words. All words have the assimilated prefix "ad". Students write each word one time on the lines. There are additional at-home activities listed.
Curated OER
Design a Company Brochure
Students design a brochure using a publishing program. In this design lesson, students follow step-by-step directions to create a brochure advertising a product of their choice.
Curated OER
Ad for Computer Engineers
In this algebra worksheet, students figure out the phone number from an ad asking to hire an Engineer given a clue. There is a solution with a full explanation provided.
Curated OER
Teaching With Primary Sources
Students examine primary sources. In this primary sources lesson, students evaluate 19th century advertisements. Students create and illustrate an advertisement.
Curated OER
Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
Curated OER
Advertisement Production Project
Learners re-create a newspaper advertisement. They select an ad, and re-create the font, text, graphics, and images.
Curated OER
Gaslight Ad
Students analyze historic advertisement for clues and information about the past. They synthesize and think critically about advantages and disadvantages of new products and again understanding of how people perceive "the comforts of home"
Curated OER
All Those Advertising Dollars!
Students calculate percent increases (or percent decreases) for the top 25 companies in terms of advertising dollars spent during a year.
Curated OER
Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Institute for Humane Education
I've Been Branded!
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
Curated OER
India and China Establish Empires: 400 BC - AD 550
Follow India as it journeys through history from the first Buddhist King, Asoka, and the rise of the Mauryan Empire to the establishment of the Gupta Empire 150 year later. This presentation clearly presents historical facts covering 950...
Radford University
Marketing Mayhem: Advertising for Adolescents
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
EngageNY
Deepening Your Research: The Effect of Advertising on Gender Roles
Let's get back on the road! Scholars continue using their research roadmaps to explore the role of gender while reading Cover Girl Culture. The teacher guides readers through the text as they underline specific sentences. Learners then...
Curated OER
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
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