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Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
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No Form of Tobacco is Safe
Young scholars create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson, students discuss the health effects of tobacco use and evaluate current tobacco ads. Young scholars work...
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GUNS AND MUSIC
Students examine the role of the Advertising Standards Agency, the image of crime portrayed by some rap artists, the reality of crime, media influence, and society's influences on the media.
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Magazine Mosaics
Learners create their own mosaic from magazine pieces and cut outs. In this art instructional activity, students discuss advertising inside of magazines and what ads are the most effective.
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Driving the Digital Highway
Young scholars research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
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Storytellers: Pearl Jam "Never Let Truth Get in the Way of a Good Story"
Students analyze the lyrics from a Pearl Jam song and examine the concept of truth in political advertising. They watch the video, "VH1 Storytellers: Pearl Jam," participate in a class discussion, conduct research, and prepare a report...
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Sweet Inspiration
In this inventions activity, students invent their own sweetshop recipe for Willy Wonka's chocolate factory. Students design an advertisement for their candy. In the other pages, students complete activities related to other Roald Dahl...
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Want Ad: Healthy Eater
Learners to explain the differences between healthy and unhealthy eating habits and what steps they need to take in order to make healthy eating choices.
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Advertising and Emotions
In this advertising instructional activity, students are given an emotion or feeling then asked to fill in a chart based on advertising strategies.
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Writing a TV Advertisement
Middle schoolers create their own advertisement for their favorite TV show. For this illustrating lesson, students write a paragraph about their favorite TV show then create and advertisement for it. Middle schoolers then share with the...
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Humor in Business and Advertising
Introduce your students to humor in the workplace with this thorough presentation, which provides numerous examples of why humor in business is beneficial - and even profitable. A good resource for a semantics class or beginning business...
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Campaign Ads That Subtract and Add
Students explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
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Community Gardens and Propaganda Posters
Students research community gardens. In this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Students create propaganda posters aimed at inviting discussions...
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Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
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Behind the Faces
Students explore and respond to the work of Marcel Duchamp. After exploring Duchamp's reworking of the Mona Lisa, they discuss how images can be changed. Using a photograph students rework their image in the style of Duchamp.
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Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
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Persuasive Writing
Explore persuasive writing through advertisements. Learners create a snappy slogan for a product. The presentation provides examples of slogans, and focuses on the way to use tempting descriptions, wordplay, and intriguing questions to...
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Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
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What Is in the Water?
Students compare bottled water qualities to water found naturally in a pond habitat. They research their state's laws/regulations in regard to bottled water and study the advertising, cost, and quality of brands of bottled water. They...
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Eastside Literacy Reading Lesson - Fact or Opinion
Analyze critical thinking skills that involve the ability to distinguish between fact and opinion through self-reflection. Higher education students will collect a newspaper article, advertisement, magazine article, tabloid article,...
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Save an Endangered Species
Have your young learners work in pairs to find and research an endangered species. They use research to develop ideas about saving their animal from extinction. Pairs develop a three-dimensional model of the animal's habitat. Then, they...
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Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
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Lemonade For Sale
2-3rd graders listen to the story, Lemonade for Sale, by Stuart J. Murphy. In the story, children produce and sell lemonade to raise money for their clubhouse, create a product, classify the resources used in production as natural...
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