Curated OER
Running for Freedom: The FUgitive Slave law and the Coming of the Civil War
In order to understand the complicated nature of slave laws during the Civil War, learners compare and contrast an abolitionist poster and a runaway slave ad. They use an attached worksheet to consider each primary source document, then...
Curated OER
Prose Styles: Tough, Sweet, and Stuffy
Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...
Curated OER
Good Drugs, Bad Drugs
Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...
Curated OER
T-shirts for Change
Can school children change the world? With a social or environmental issue in mind, 5th graders use what they know about advertising media to make t-shirts that have something to say. They research the issue they'd like to focus on,...
Curated OER
Economics Budget Project
Your class members will have the opportunity to practice the valuable skill of constructing a personal budget using real-world resources, such as a car advertisement and grocery list. They will take into consideration monthly and yearly...
Kenan Fellows
How Do Chemists Measure?
Young chemists create gold nanoparticles as they learn to measure accurately with the metric system. They create an advertisement for the application of nanotechnology to complete the first lesson in a series of six.
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Curated OER
Tobacco in North Carolina
Fourth graders examine the depiction of North Carolina tobacco farms in several photographs. They work in small groups to prepare an argument for a class debate and create promotional signs to advertise their point of view about tobacco...
Curated OER
The History of The Cyclorama and Moving Panorama
Here is a lesson designed to acquaint learners with two amazing forms of entertainment from the 19th century: The Cyclorama and the Moving Panorama. After seeing what these two contraptions were all about, pupils make their own version...
Curated OER
Create a Playbill!
Seventh graders explore the various elements found in the advertisement of a dramatic experience. Playbills are created that reflect the plot without revealing the climax of the play. Costumes, set construction, and character description...
Curated OER
Pizza! Pizza!
Third graders tally, sort, and organize pizza orders from monthly school sales. They create an advertising campaign to promote the School Pizza Sale, record the data in graph form, compare and contrast the tallies throughout the year,...
Curated OER
World of Work
Twelfth graders research want ads on the Internet or in the newspaper. They calculate the estimated weekly, monthly, and yearly pay for an hourly, salary and commission positions. They calculate a paycheck including state tax, federal...
Curated OER
Ancient Egypt
Pupils complete a series of activities to discover life in ancient Egypt. They create want ads for pyramid workers, design vocabulary flash cards and dictionaries, and research famous Egyptians. They also research the "Curse of the...
Curated OER
A Leprechaun Trap
Create leprechaun traps using various materials and modeling traps using simple machines. Middle schoolers will build their trap and demonstrate it in front of their classmates. Additionally. they can create a commercial advertising...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Curated OER
Energy Plus!
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
Alabama Department of Archives and History
New York Times Co. v Sullivan: The Alabama Case that Changed Libel Law
Malice aforethought? Can the New York Times be held libel for false claims appearing in its ads? The Supreme Court case New York Times v Sullivan changed the interpretation of the First Amendment. Class members examine these changes and...
Progressive Phonics
Short Vowel “A”
Support your phonics instruction with this beginner reading book that focuses on the short vowel /a/. The book is divided into four chapters based on the word families at, ad, an, and am. Letters and words used are c, a, t, s, m, n, d,...
American Psychological Association
Psychology Goes to Madison Avenue
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Curated OER
Make It True
Middle schoolers examine the deceptive ads for tobacco products. They choose an ad and draws his or her own version of the ad, using facts about the dangers of smoking. Students may pardody the ad. They glue their ad and the actual ad...
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
Curated OER
See How They Run
High schoolers analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Curated OER
Hillary Clinton's Record, Through the Looking Glass
High schoolers assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad....
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