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Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
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Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Consumer Education, ESOL
Students discuss types of housing, cost, location and terminology used in classified ads. They write a paragraph describing their image of the ideal home then exchange papers and edit each other's work.
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North Carolina State Beverage
Fourth graders demonstrate that milk is the state beverage by creating their own "Got-Milk?" advertisement. They list all the foods that contain milk on Inspiration via the SmartBoard and find advertisement templates, colors, fonts,...
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Art Changes You And the World
Learners explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
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Theme 5: Doers and Dreamers Propaganda
Seventh graders create and perform one act scenes that use the strategies of advertising. in this propaganda study lesson, 7th graders watch a commercial and are assigned a propaganda strategy. Students plan a scene that illustrates the...
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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TV Without the Television
Pupils consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies have...
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Critical Consumerism
Pupils investigate the ways companies target the teenage demographic. In this advertising lesson, students discuss in focus groups what they like to buy. Pupils also complete a related worksheet.
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Logos
High schoolers create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are...
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Student Meets the Real World
Students interview a local business person in order to design an advertising or promotional for their business. They summarize the meeting and use the information to design two promotional items using available technology. They make a...
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
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Preparing for Cake Sale
Young scholars complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Young scholars create posters to...
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Tonight's Homework - Watch Cartoons
Second graders explore various forms of media and its influence on their daily lives. Through an exploration of newspaper, commercial advertisement and audio media, they discuss the way media is used and how it can influence decision...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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Fragments Wanted (Not)
Learners rewrite newspaper employment ads using complete sentences.
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Recognizing Propaganda-Loaded Language
Students study a print ad for an abdominal toning device after discussing what strategies are necessary for healthy weight loss and muscle tone. They practice the skill of recognizing propaganda in print advertising.
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The Health Risks of Smoking Tobacco
Pupils discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The pupils will then make an ad that is truly reflective of smoking.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Where the Red Fern Grows
Students review chapters 1-5 from the book, Where the Red Fern Grows. They complete/answer comprehension cards and create an advertisement for a getting a pet of their dreams.
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ESOL Competencies
Students examine the want ads to determine their organization. They discuss a list of vocabulary generally associated with employment. They write a job announcement for a company of their own. They discuss resources other than the...
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Jobs
Students review newspaper want ads and note information about wages and salaries. They identify the jobs, wages, salaries and fringe benefits from the ads. Students explain why people work for others and the importance of wages,...
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