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Lesson Plan
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Infusing Equity by Gender into the Classroom

For Teachers 4th - 6th
Young scholars identify gender stereotypes in magazine advertisements. In this gender bias lesson plan, students discuss the problems of gender bias in advertising and develop an understanding of the way advertisements work.
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Worksheet
Curated OER

Word Patterns

For Students 1st - 2nd
In these word patterns worksheets, students identify the word pattern in the various examples and write the word several times for the following word patterns: ab, ack, ad, ag, ail, ake, ale, all, am, an, and, ap, ape, ar, are, ast, at,...
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Lesson Plan
Curated OER

Description and Modifying: What's On Your Plate?

For Teachers 6th - 8th
Young scholars create a food product and an advertisement promoting it.  In this description and advertising lesson, students read children's book for inspiration and discover advertising techniques.  Young scholars complete their ads...
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Lesson Plan
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Employer - Employee Expectations

For Teachers 10th - Higher Ed
Learners role play for job expectations. In this job planning lesson plan, students work in groups to write a help wanted ad. They discuss the expectations of the employer and the employee.
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Lesson Plan
Curated OER

Mathematical Magazines

For Teachers 2nd - 6th
Young scholars classify and tabulate the type of advertisements found in a collection of magazines. Determination is made on what percent of the total number of ads each type represents. They present their results orally and in a graph.
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Lesson Plan
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A Healthy Body Image

For Teachers 5th
Fifth graders discuss what is meant by body image. In groups, they view a variety of magazine advertisements and identify how it encourages them to buy a specific product. To end the lesson, they group the people in the ads as either...
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Lesson Plan
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The Lure and Lore of Weight Lifting

For Teachers 6th - 10th
Students examine the importance of physical activity and positive reasons for weight training. They analyze and discuss a famous ad, read and summarize an article, and identify the benefits of resistance training.
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Lesson Plan
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Using Pictures and Slogans to Persuade an Audience!

For Teachers 6th - 8th
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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Lesson Plan
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Dogfighting Unit Lesson Five--The Media and Propaganda

For Teachers 6th - 12th
Students consider the implications of dogfighting. In this character education lesson plan, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Lesson Plan
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DTP: Redesigning a Product Package

For Teachers 6th - 10th
Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...
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Lesson Plan
Curated OER

Consumerism

For Teachers 11th - Higher Ed
Students identify image and information ads, define consumer goods and services, explain teen consumer spending impacts.
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Lesson Plan
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Read This Book

For Teachers 4th - 6th
Learners practice summarizing a story that they have read. They write a persuasive essay encouraging others to read the story they have finished. They are to create a movie trailer or advertisement to promote the book.
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Lesson Plan
Curated OER

Nutrition 3: Got Broccoli?

For Teachers 3rd - 5th
Learners discover why the human body needs food in order to survive. In groups, they analyze advertising for the foods they eat the most and try to identify the nutritional value of them as well. They complete a worksheet showing them...
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Lesson Plan
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World War II: Causes and Consequences

For Teachers 10th
Tenth graders examine Hitler's occupation of Europe and the Allies' efforts to fight it.  In this World War II lesson, 10th graders examine how World War II changed American society, especially for women.  Students analyze a print ad...
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Lesson Plan
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Adventures in Africa

For Teachers 5th - 9th
Students research Africa and prepare an advertisement about travelling to the continent. In this African travel lesson, students research a country in Africa and write an advertisement that encourages travel to the country. Students...
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Lesson Plan
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Are You Plugged In?

For Teachers 9th - 12th
High schoolers develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
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Lesson Plan
Curated OER

Recognizing Propaganda - Unreliable Testimony

For Teachers 6th - 12th
Students investigate how product endorsements can be a form of propaganda. They analyze various shampoo ads, discuss celebrity endorsements and unreliable testimony, and create a written non-propaganda ad for or against a celebrity...
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Lesson Plan
Curated OER

Healthy Decision Making Towards Alcohol and Tobacco Use

For Teachers 6th - 12th
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
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Lesson Plan
Curated OER

"I Don't Pay Attention to Advertisements? (At least I don't think so?)"

For Teachers 6th
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Lesson Plan
Curated OER

Antonio Gaud¿¿: El Misterio

For Teachers 7th - 12th
Students examine the architecture of Antonio Gaudi. Using the Internet, they research his life and summarize the information. They create a real estate advertisement in Spanish. Using new vocabulary, they use descriptive adjectives and...
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Lesson Plan
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Language Arts: Living in "The Matrix"

For Teachers 9th - 12th
Students are able to identify, in a discussion mode, the ways in which the media uses persuasion to achieve their desired aims. They analyze, also in a discussion mode, the media's influence on our society by comparing media advertising...
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Lesson Plan
Curated OER

Make a Commercial

For Teachers 4th - 8th
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
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Lesson Plan
Curated OER

From the Store to the Shopper

For Teachers 10th - Higher Ed
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Worksheet
Curated OER

What's in the Classified Section

For Students 3rd - 4th
For this language arts worksheet, students discover the classified section of the newspaper. Students use a newspaper to find 3 different ads for pets and answer 5 questions.

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