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Lesson Plan
Curated OER

How Does Advertising Affect You?

For Teachers 3rd - 5th
Students understand what advertisements are trying to do and how they do it
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Lesson Plan
Curated OER

An Honest Cigarette Ad?

For Teachers K - 8th
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Worksheet
Curated OER

Word Search -ad

For Students 1st - 2nd
In this word search worksheet, students find 13 words ending in "ad." Words include clad, mad, lad, sad, grad, nomad, and doodad.
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Lesson Plan
Curated OER

TV ATTACK ADS AND THE VOTER

For Teachers 9th - 12th
Learners read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. Learners write scripts for candidates...
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Lesson Plan
Media Education Lab

The Ethics of Propaganda

For Teachers 9th - 12th Standards
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
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Activity
Texas State Energy Conservation Office

Creating an Advertisement

For Teachers 6th - 8th
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
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Lesson Plan
Curated OER

Reply to a Job Ad

For Teachers 12th - Higher Ed
So, you've just spotted an ad for the perfect job, now what? Get kids ready to enter the workforce by having them practice the first step, replying to a job ad. They scan the paper for a job, role-play responding to the ad via phone,...
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Lesson Plan
Media Smarts

TV Dads: Immature and Irresponsible?

For Teachers 6th - 8th
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
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Lesson Plan
Media Smarts

Selling Tobacco

For Teachers 7th - 10th
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
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Worksheet
Curated OER

Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Lesson Plan
Media Smarts

Tobacco Labels

For Teachers 6th - 9th
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
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Lesson Plan
Media Smarts

Television Broadcast Ratings

For Teachers 7th - 10th
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
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Lesson Plan
Curated OER

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the instructional activity itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their...
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Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
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Lesson Plan
Curated OER

Advertising – Does it Affect Our Purchasing Descisions?

For Teachers 9th - 12th
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
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Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 6th - 8th
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
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Lesson Plan
Curated OER

Advertising

For Teachers 6th - 9th
Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
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Worksheet
Curated OER

Advertisement storyboard

For Students 4th
For this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard. 
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Worksheet
Curated OER

The Influence of Advertising

For Students 7th - 9th
In this influence of advertising worksheet, students collect and analyze different forms of advertising.  Students discuss misleading ads and prepare a commercial for a product.
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Lesson Plan
Curated OER

Advertising

For Teachers 10th - 12th
Young scholars explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Lesson Plan
Curated OER

Classified Ads of the Future

For Teachers 3rd - 12th
Students brainstorm jobs people might have in the future and write classified ads for those jobs.
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Lesson Plan
Curated OER

Deception and Advertising: When is it Misleading and when is it Puffery?

For Teachers 8th
Eighth graders explore advertisements and deception in advertising.  In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
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Lesson Plan
Curated OER

Reading Help Wanted Ads

For Teachers 3rd - 5th
Students explore employment by analyzing the newspaper. In this wanted ads lesson, students identify the importance of job selection and job growth while reading entries in the wanted ads for employment opportunities. Students answer...
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Worksheet
Curated OER

Cartoons for the Classroom: Attacking All Those Attack Ads

For Students 8th - 12th
In this symbolism worksheet, learners analyze political cartoons about political campaign attack ads. Students then respond to 5 short answer questions.

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