iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Curated OER
Advertisement Evaluation Document
In this advertisement evaluation instructional activity, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Curated OER
Book Ads
Learners observe book ads from Reading Rainbow and decide on a book to write an ad for. They prepare an ad and produce it using a digital camcorder and software.
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Honesty in Writing
Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.
Curated OER
Persuasive Writing - Advertisements
This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Online Publications
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
"Ad" Word Family: Alphabetical Order
In this alphabetizing worksheet, learners read nine words that have the "ad" spelling pattern. Students alphabetize the words.
Curated OER
Truth in Advertising
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
Curated OER
Chapter 11: Aggregate Demand and Aggregate Supply
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
Curated OER
The Portrayal of Women in Media
This is an awesome exercise. Learners use this worksheet as they examine an advertisement from a past decade (you need to provide). They answer five questions that aid them in analyzing the ad and the portrayal of women from that time...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Econ in a Bag
Here is a nice idea, have your young entrepeneurs form their own companies. Each company is given a paper bad to locate and place resources in that they can use to create products their businesses sell on Sale Day. They identify and...
Curated OER
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Media Smarts
Selling Obesity
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
Curated OER
Placement and Organization of Employment Ads
Students locate the classified section within a newspaper, find the employment ads, and examine how the employment ads are categorized and arranged. Lastly, they locate ads for specific jobs.
Other popular searches
- Advertising Campaign
- Alcohol Advertising
- Advertising Slogans
- Advertising of the 1920s
- Advertising and Marketing
- Food Advertising
- Commercial Advertising
- Drug Advertising
- Tobacco Advertising
- Consumers and Advertising
- Health Advertising
- Advertising Flier