+
Lesson Plan
Curated OER

Media Awareness: the Basics of Advertising

For Teachers 7th - 12th
Learners explore marketing techniques. For this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Learners then create advertisements for products.
+
Worksheet
Curated OER

Goblin Market Theme of Sex

For Students 9th - Higher Ed
Learners will read then analyze the story "Goblin Market" then discuss themes of sex and lost virginity. There are 5 questions and a series related links to help them take a critical look at an interesting children's story. This story...
+
Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
+
Lesson Plan
Curated OER

Whose Feat?

For Teachers 6th - 12th
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
+
Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
+
Lesson Plan
Curated OER

Truth and Advertising

For Teachers 5th - 12th
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
+
Lesson Plan
Curated OER

Tobacco: Promotion Tactics and the Law

For Teachers 7th - 10th
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
+
Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
+
Lesson Plan
Curated OER

From Data to Drinks - My Marketing Plan

For Teachers 3rd - 12th
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
+
Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
+
Lesson Plan
Curated OER

Advertising Adjectives

For Teachers 6th - 8th
Students create advertisements using comparative adjectives. In this grammar activity, students brainstorm various products for which they would like to create an advertising campaign. Students use comparative adjectives in their...
+
Lesson Plan
Curated OER

Create Your Own Ad

For Teachers 9th - 12th
Young scholars examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of...
+
Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
+
Lesson Plan
Curated OER

Music in Advertising

For Teachers 6th - 12th
Young scholars study the effects of advertising on the music industry.
+
Lesson Plan
Curated OER

Saturday Market by Patricia Grossman

For Teachers 3rd - 4th
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
+
Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
+
Lesson Plan
PwC Financial Literacy

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
+
Lesson Plan
Curated OER

Creating & Marketing a Commercial

For Teachers 10th - 12th
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
+
Lesson Plan
Curated OER

Branding and Marketing Religion

For Teachers 9th - 12th
Young scholars explore religious worship. In this marketing religion instructional activity, students examine their own religious beliefs and practices as they investigate religious outreach practices.
+
Lesson Plan
Curated OER

The Persuaders

For Teachers 9th - 12th
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
+
Activity
Curated OER

Consumerism Scavenger Hunt

For Teachers 5th - 6th
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
+
Lesson Plan
Curated OER

Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
+
Lesson Plan
Curated OER

Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
+
Lesson Plan
Curated OER

Recognizing Advertising Techniques

For Teachers 8th - 12th
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods. 

Other popular searches