Curated OER
We're On Display
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Nemours KidsHealth
Food Labels: Grades 9-12
Check the label! That's the big idea in a lesson about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read nutrition...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Gems in the Market Today
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Texas Education Agency (TEA)
Advertising, Special Events and Promotion
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Goblin Market Theme of Drugs and Alcohol
In this reading comprehension worksheet, students respond to 3 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Curated OER
Goblin Market Theme of Sin
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Curated OER
Goblin Market Theme of Violence
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Media Smarts
Selling Obesity
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative lesson students study logos of organizations, create their own...
Curated OER
Watching the Watchers
Students identify, explore, and analyze the effects of their daily exposure to advertising.
Curated OER
Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Curated OER
Cost Of Cool
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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