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Lesson Plan
Curated OER

We're On Display

For Teachers 11th - 12th
Students create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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Lesson Plan
3C Skills Collaborative

Skill Twenty: Sell Successfully

For Teachers 9th - Higher Ed
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
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Lesson Plan
1
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Nemours KidsHealth

Food Labels: Grades 9-12

For Teachers 9th - 12th Standards
Check the label! That's the big idea in a lesson about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read nutrition...
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Lesson Plan
Curated OER

The "Ad" Survey-What Makes a Print Ad Convincing?

For Teachers 7th - 10th
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Lesson Plan
Curated OER

Gems in the Market Today

For Teachers 7th - 12th
A gem of a lesson! Analyze what makes stones valuable and their aesthetic value. Young gemologists use the Internet to choose what stone they are interested in and then write an advertisement.
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Lesson Plan
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Workforce Solutions

Egg-streme Sports

For Teachers 9th - 12th
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
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Lesson Plan
Texas Education Agency (TEA)

Advertising, Special Events and Promotion

For Teachers 9th - 11th
What a bargain! Scholars learn how to increase business profits with special events and promotions. Using what they learned, pupils create a special event for their school and give an oral presentation to explain their promotional...
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Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Worksheet
Curated OER

Goblin Market Theme of Drugs and Alcohol

For Students 9th - Higher Ed
In this reading comprehension worksheet, students respond to 3 short answer and essay questions based on themes in "Goblin Market."  Students may also complete their choice of 3 reading activities suggested.
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Worksheet
Curated OER

Goblin Market Theme of Sin

For Students 9th - Higher Ed
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
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Worksheet
Curated OER

Goblin Market Theme of Violence

For Students 9th - Higher Ed
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
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Lesson Plan
Institute for Humane Education

In Your Face: Reclaiming Billboards

For Teachers 9th - 12th
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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Lesson Plan
Curated OER

Dollars and Sense

For Teachers 4th
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
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Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
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Unit Plan
Crabtree Publishing

Why Does Media Literacy Matter?

For Teachers 6th - 12th
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Media Smarts

Selling Obesity

For Teachers 7th - 10th
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
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Lesson Plan
Curated OER

Logo Design and Ad Campaign Relating to Forestry Management.

For Teachers 9th - 12th
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation.  In this creative lesson students study logos of organizations, create their own...
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Lesson Plan
Curated OER

Watching the Watchers

For Teachers 6th - 12th
Students identify, explore, and analyze the effects of their daily exposure to advertising.
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Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Lesson Plan
Curated OER

Creating a Commercial

For Teachers 9th - 12th
Students investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for.  Students create a...
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Lesson Plan
Curated OER

Pop Shop 4 - Shopkeeping

For Teachers 5th - 12th
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
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Lesson Plan
Curated OER

Cost Of Cool

For Teachers 9th - 12th
Students explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

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