Curated OER
Ben Franklin's Inventions
Students discover the life of Benjamin Franklin by studying his inventions. In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today. Students create a commercial in an attempt...
Curated OER
We Love to Read!
Students find ways to share their favorite books. For this reading strategies lesson, students advertise books, create a top ten countdown, give a video book talk, simmer story stew, make book medals, play name that book, design a...
Teach Engineering
You've Got to See it to Believe It!
Youngsters develop an understanding of how smog is produced, and how exhaust from automobiles is one of the major sources of smog. They explore the roles that engineers play in developing technologies that reduce smog, then work in teams...
Curated OER
What Would it Cost You Today?
Learners explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Curated OER
What Is the Influence?
Students investigate propaganda techniques. In this media awareness lesson plan, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
Curated OER
Are We under the Influence? A First Look
Learners explore propaganda techniques. In this media awareness lesson plan, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
Are We under the Influence? A Second Look
Learners explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Curated OER
Chapter 25: Monopolistic Competition and Oligopoly
Poring over the details and characteristics of monopolistic and oligopoly systems, these slides include charts, graphs, and key terms to help viewers truly grasp the concepts behind each market model. From budding economists to...
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
Curated OER
Final Project: Food and Nutrition Class
Students plan appropriate diets for themselves and others using the USDA Dietary Guidelines. They indicate their average cost of food at home on a thrifty plan and prepare a one-week menu plan including breakfast, lunch, dinner, and a...
Curated OER
BUS: The Future Begins Yesterday-Making Medicines
Your learners have all been to the drug store to pick up a prescription, but have they considered working on the other side of the counter? Discuss the potential career possibilities available to those interested in the pharmaceutical...
Curated OER
Malaysia: Foreign Investment Returns
Young scholars examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
Curated OER
Ambiguity and Puns
Get a giggle from this presentation about puns and ambiguity. From ad campaigns to old jokes to pictures of animals made out of vegetables, the slides are amusing, informative, and bizarre. The presentation spends more time providing...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a instructional activity that focuses on the history and ubiquity of...
Curated OER
Logos
High schoolers create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are...
Curated OER
Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
Curated OER
Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Buying, Selling, Profits
Students follow the framework of the Family, Career and Community Leaders of America (FCCLA). In this FCCLA activity, students research the clothing market from the perspectives of consumers and business owners. Students also analyze...
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