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Zhu Zhu
Young scholars read an article about the toy Zhu Zhu and answer comprehension questions about it. In this toy lesson plan, students also create an ad for a new toy that they invent in groups.
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Value Venture
Students examine how the value of an item may be different for different people and investigate how perceived value helps determine the price of items in the marketplace. They list what they consider to be the most valuable items in the...
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Coca -- Cola Unveils New Global Ad Strategy
In this English learning exercise, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10...
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters to...
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Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
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"The Father of Lavish Advertising": P.T. Barnum
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Revolutionary Advertising?
Students explore and examine the 40th anniversary of Ernesto Che Guevara's execution and his image as an international symbol of revolutionary values. They then interpret the iconic Che image from a variety of different points of view....
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Toy Planet
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
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Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
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Is TV Stronger Than Ever, or Becoming Obsolete?
The New York Times offers of two articles and two summaries for learners to consider. They read each article and then post a blog response to each of the seven related questions. The topic of the articles asks the question; Is TV...
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Does Hawaiian Agriculture Feed Hawaii's People?
Students research background information about Hawaiian agriculture in a variety of resources, then read and collect newspaper ads marketing local produce. They suggest food preparation ideas using local produce.
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Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
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Using Advertisements to "Read Between the Lines" Culturally
Learners study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Getting Under Your Skin
Students design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Consumerism Scavenger Hunt
Students explore consumerism. In this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
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Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
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