Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Curated OER
Creating and Marketing a Commercial
Students create a marketing video to sell school products.
Curated OER
Play the Market
Young scholars participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to...
Curated OER
Create and Locate Your Own Business
High schoolers simulate the creation of their own business. Using the internet and database exploration, they research community profiles and select a business. Pupils define the target market and investigate a business location. ...
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Economic Activity and Markets
High schoolers identify and interpret that economic activity involves making choices in the face of scarcity, therefore making choices involves a cost. They also identify that individuals interact in markets by inducing one another,...
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Entrepreneurs Should Keep Business Simple
Delve into the idea of small businesses and get reading to find out how they grow. THe class reads an article about Steve Gotty, a who made his small business grow and discuss the setbacks he faced. They also discuss ways for a company...
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
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The Stock Market
Students explore the loss and gain made in the stock market as they invest a sum of money and report the results as percentages instead of points.
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The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
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Pricing Your Craft Worksheet
This cross-curricular activity could be used to teach economics, business, practical math, and more. Learners pretend they are craftspeople and choose a craft to market. Using a graphic organizer and provided models, class members...
Curated OER
Entrepreneurship: Creating Products and Systems That Meet the Needs of Your Clients
There is no better way to learn about a subject than with a hands on project. Middle schoolers design and create a product that meets the needs of fictitious clients. They view a PowerPoint, consider how the Western marketing style is...
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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Skill Building for Educational and Vocational Advancement
Over ten weeks, 8th graders refine their visions of future careers, develop skills needed to write resumes and business letters, and learn to make a strong impression at interviews. Three specific activities are included, but mostly the...
Texas Education Agency (TEA)
Production, Distribution, and Other Business Operations
It's all good! Using the informative resource, scholars learn about the difference between goods and services. After researching inventions that have changed lives for the better, partners work together to design a service or product...
Curated OER
Giving'Em The Business
Young scholars work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize...
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Market Prices
Second graders understand that prices change. In this business, price and labor lesson, 2nd graders define the words market and price. Students read Arthur's Funny Money and answer questions related to earning and spending money....
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Market Structure and Competition
Learners explore the role of government in the economy market. In this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying to...
Utah Education Network (UEN)
Marketing a Breakfast Cereal
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
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Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
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Market Research
Learners examine the difference between primary and secondary market research. They discover the limitations on marketing strategies. They explain the importance of having more research done before marketing decisions are made.
Curated OER
Business Lessons from the Basket Weaver
Students explore the basket weaving business and entrepreneurship in action. They discuss the basket weaving business and identify business concepts that apply to the creation and sell of baskets. Students identify factors that regulate...
Curated OER
The Marketing Mix
Students examine the seven P's in marketing. They discover the need to blend different elements to make marketing successful. They place significance on elements for different products and services.
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Starting Your Own Business
Fifth graders read a book and complete several correlating activities to learn how to start their own business. In this economic and math lesson plan, 5th graders read the book The Toothpaste Millionaire. Students define the term...
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