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Unit Plan
Education Bureau of Hong Kong

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
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Lesson Plan
Curated OER

Exploring "My Market"

For Teachers 9th - 12th
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
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Lesson Plan
Curated OER

How Does the Stock Market Really Work?

For Teachers 8th - 11th
Investigate the stock market as it relates to the business world. Young scholars investigate ways to invest their money for the future. They make a presentation and discuss their findings with the class.
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Lesson Plan
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Delegation of the European Union to the United States

The Single Market and Free Trade

For Teachers 9th - 12th Standards
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
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Lesson Plan
Curated OER

Stock Market Math

For Teachers 9th - 12th
High schoolers calculate commission for a stock transaction through a broker using the relationship between percentages and decimals. They decide which stocks are preferable based on the price to earnings ratios listed on the stock...
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Lesson Plan
Curated OER

Dollars and Sense

For Teachers 4th
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
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Assessment
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Balanced Assessment

Stock Market

For Students 9th - 12th Standards
Analyze trends in the stock market using histograms. Future economists use data presented in a histogram to find periods of greatest increase and decrease. They also draw conclusions about days that would be best to invest.
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Lesson Plan
Curated OER

Savers & Borrowers: Financial Markets in the United States

For Teachers 10th - 12th
Investigate the current financial market and have your class explore savings, borrowing, financial markets, mutual funds, and the stock market. This four-part instructional activity is designed to help students become knowledgeable and...
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Lesson Plan
Texas Education Agency (TEA)

Investigating Careers - Careers in Marketing Strategy

For Teachers 7th - 8th
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
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Lesson Plan
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Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
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Activity
Discovery Education

Market Research and Design: The Headphone Challenge

For Teachers 9th - 12th
Watch augmented reality bring classrooms to life. Scholars work in groups to design, build, and market a new pair of headphones meant for children under three. They use an augmented reality app to show their headphones in action as they...
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Lesson Plan
Curated OER

Marketing A Breakfast Cereal

For Teachers 7th - 12th
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
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Lesson Plan
Curated OER

The Stock Market: Risks & Rewards

For Teachers 9th - 10th
In order to better understand the US economy, learners read and interpret stock market price reports. They define profits and explain the role of profits in the American economic system for both firms and individual investors. Several...
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Worksheet
Curated OER

Feasibility Study For a New Business

For Students Higher Ed
In this business worksheet, students write out a research study looking at the potential for a new business or the profits of an existing one.
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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Kenan Fellows

Ready, Set, Save on Solar Energy Technology!

For Teachers 9th - 12th
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
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Lesson Plan
Curated OER

Market Power, Competition and Regulation- Lesson Plan: 4 x 1 hour lessons

For Teachers Higher Ed
Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.
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Lesson Plan
Curated OER

Business Growth - Lesson Plan: 2 x 1 hour lessons

For Teachers Higher Ed
Students watch a Power Point presentation on business growth. Students complete a task requiring research and analysis of a business and its growth.
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Lesson Plan
Texas Education Agency (TEA)

How to Market Yourself and Finding Employment

For Teachers 9th - 12th
Marketing is not just important for products—it's for people, too! Using the informative resource, scholars learn about the various parts of a resume. Next, they use their newfound knowledge to create a resume to highlight their skills...
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Lesson Planet Article
Curated OER

Making the Classroom Desk a Trading Desk

For Teachers 9th - 12th
Create a stock market simulation to motivate pupils and make economic concepts meaningful.
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Lesson Plan
Curated OER

Marketing Research Projects

For Teachers 11th - 12th
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
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Lesson Plan
Curated OER

Creating and Marketing a Commercial

For Teachers 9th - 12th
Students create a marketing video to sell school products.
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Lesson Plan
Curated OER

Play the Market

For Teachers 5th - 8th
Young scholars participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to...
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Lesson Plan
Curated OER

Create and Locate Your Own Business

For Teachers 9th - 12th
High schoolers simulate the creation of their own business. Using the internet and database exploration, they research community profiles and select a business. Pupils define the target market and investigate a business location. ...

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