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Activity
Cyberbee

Cyber Bee: Campaign Advertising

For Teachers 9th - 10th
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
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Lesson Plan
PBS

Pbs Lesson Plan (Affluenza): Advertising in Schools

For Teachers 3rd - 8th
Should companies be allowed to advertise in schools? For this lesson, young scholars examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated...
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Unit Plan
PBS

Pbs: The :30 Second Candidate

For Students 9th - 10th
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
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Article
Curated OER

History Matters: Making Sense of Advertisements

For Students 9th - 10th
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
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Lesson Plan
Alabama Learning Exchange

Alex: To Buy or Not to Buy

For Teachers 9th - 10th Standards
This lesson is designed to give students a hands-on experience in advertising a product. Students will learn the various advertising and propaganda techniques. Students will then work in groups to create a commercial advertising their...
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Lesson Plan
Other

Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads

For Teachers 3rd - 5th
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1952 Eisenhower vs. Stevenson

For Students 9th - 10th
"It's Time for a Change"."You Never Had It So Good". View presidential campaign advertisement from the 1952election. Includes video clips, information about thecandidates, and election results.
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1960 Kennedy vs. Nixon

For Students 9th - 10th
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1964 Johnson vs. Goldwater

For Students 9th - 10th
"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1968 Nixon vs. Humphrey vs. Wallace

For Students 9th - 10th
View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1976 Carter vs. Ford

For Students 9th - 10th
View presidential campaign advertisement from the 1976 election that included the slogans "Leadership for a Change" and "He's Making Us Proud Again". Features video clips, information about the candidates, and election results.
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1980 Reagan vs. Carter vs. Anderson

For Students 9th - 10th
"Are you better off today than you were four years ago?"View presidential campaign advertisement from the 1980electionthat included the slogans"The Time Is Now for Strong Leadership" and "Re-Elect President Carter on November 4"....
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1984 Reagan vs. Mondale

For Students 9th - 10th
View presidential campaign advertisement from the 1984 election that included the slogans "America Is Back" and "Fighting for Your Future". Features video clips, information about the candidates, and election results.
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1988 Bush vs. Dukakis

For Students 9th - 10th
View presidential campaign advertisement from the 1988 election that included the slogans "Experienced Leadership for America's Future" and "The Best America Is Yet to Come". Features video clips, information about the candidates, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1992 Clinton vs. Bush vs. Perot

For Students 9th - 10th
View presidential campaign advertisement from the 1992 election that included the slogans "For People, For a Change" and "Commander-in-Chief". Includes video clips, information about the candidates, and election results.
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1996 Clinton vs. Dole

For Students 9th - 10th
View presidential campaign advertisement from the 1996 election that included the slogans "Building a Bridge to the 21st Century" and A Better Man for a Better America". Features video clips, information about the candidates, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2000 Bush vs. Gore

For Students 9th - 10th
The 2000 presidential election was the closest in American history. View presidential campaign advertisement that included the slogans "A Fresh Start" and "Prosperity for America's Families". Features video clips, information about the...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2004 Bush vs. Kerry

For Students 9th - 10th
View presidential campaign advertisement from the 2004 election that included the slogans "Steady Leadership in Times of Change" and "Stronger at Home, Respected in the World". Features video clips, information about the candidates, and...
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2008 Obama vs. Mc Cain

For Students 9th - 10th
View presidential campaign advertisement from the 2008 election that included the slogans "Change We Can Believe In" and "Country First". Features video clips, information about the candidates, and election results.
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Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 2012 Obama vs. Romney

For Students 9th - 10th
View presidential campaign advertisement from the 2012 election. Features video clips, information about the candidates, and election results.
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Website
Library of Congress

Loc: The Branding of America

For Students 9th - 10th
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
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Lesson Plan
Council for Economic Education

Econ Ed Link: Did You Get the Message?

For Teachers 3rd - 8th
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
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Handout
Thinkport Education

Thinkport: Designing a Healthier, Happier Meal: Fast Food Marketing

For Students 9th - 10th
Find out how many fast food companies invest in advertising to convince consumers to buy their products.
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Professional Doc
AdLit

Ad lit.org: Reading Software: Finding the Right Program

For Teachers 9th - 10th
With the range and variety of commercial software products on the shelves today, how can an educator or parent choose a program that will most benefit a particular student? Where are product reviews that can inform the decision?