Lesson Plan

Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads

Curated by ACT

This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and by arming children with concrete tips for surviving the TV advertising blitz. It features children expressing how they feel about commercials, clips from actual commercials, movies, and video games, and gives tips for spotting deceptive ads. The message to children is: What you see may not be what you get.

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Classroom Considerations
  • Knovation Readability Score: 2 (1 low difficulty, 5 high difficulty)