Texas Education Agency
Texas Gateway: Evaluating and Interpreting Media
[Accessible by TX Educators. Free Registration/Login Required] When people talk about media literacy, they are talking about learning to understand what these messages really mean. This lesson will help you take a closer look at a few...
Department of Defense
Do Dea: The Universal Flow of Ideas
Although each piece of literature is unique, there are universal ideas that each story, myth, or poem share in common. Examine the universal ideas of theme, symbolism, and archetypes in this self-guided unit. Also, acquaint yourself with...
![Media Education Foundation: Deconstructing a Video Advertisement [Pdf] Activity](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Media Education Foundation: Deconstructing a Video Advertisement [Pdf] Activity")
Other
Media Education Foundation: Deconstructing a Video Advertisement [Pdf]
Handout that leads students through an exploration of the visual and audio elements of a video advertisement as well as the effect these elements have on the intended audience and the community as a whole.
ReadWriteThink
Read Write Think: Comic Makeovers: Examining Race,class,ethnicity,and Genderin Media
Students explore stereotypes in the media and representations of race, class, ethnicity, and gender by analyzing comics over a two-week period and then re-envisioning them with a "comic character makeover."
Tech Target
Whatis.com: Infomercial
This site has the definition of "Infomercial," and includes explanations of the infomercial equivalent in print media and on the internet.
TED Talks
Ted: Ted Ed: Beware Online "Filter Bubbles"
As web companies strive to tailor their services to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview....
Alabama Learning Exchange
Alex: Writing About Issues in the Media
In this lesson students analyze media coverage of current issues and present their findings in a formal research paper and class presentation.
International Literacy Association
International Literacy Association: How to Help Students Interpret Digital Texts
How can we help students to move beyond summary and toward interpretation? A combination of digital popular culture modeling, heuristics, and choice - along with digital composition - can initiate that process. Interpretation combines...
Other
Media Education Foundation: Deconstructing an Advertisement [Pdf]
Outline of the steps involved and the questions to ask in critically assessing a print advertisement.
Other
In Time: Evaluating Media for Bias
This site provides a checklist, especially helpful for teachers, that details the way to check media elements to be used in the classroom for biases. This site provides six questions to help evaluate the effectiveness of the media in...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
McREL International
Mid Continent Research for Education and Learning: Deconstructing Media Messages
This brief lesson focuses on the roles that many different people play in the creation of media messages and advertising.
Other
Frank Baker: Information Literacy Exercise
Using an article from Dateline Hollywood, this lesson explores a media message and examines its content.