Curated OER
Flickr of Idea on a Gaming Project Led to Photo Website
High schoolers explore the concept of technology. In this technology lesson, students read an article about the creator of Flickr. High schoolers discuss how Flickr grabs the attention of its audience. Students describe a technology that...
Curated OER
Bubble Gum Chemistry
Students explore the concept of graphing data. In this graphing data lesson plan, students determine the percentage of sugar in bubble gum. Students graph type of gum vs. sugar percentage. Students create a table of their data.
Curated OER
ESL Holiday Lessons: Plan on Buy Nothing Day
In this ESL holiday lesson learning exercise, students read a passage about Buy Nothing Day, then complete a variety of comprehension and vocabulary activities.
Curated OER
Breaking News English: Google First 100 Billion Dollar Brand
For this English worksheet, students read "Google First 100 Billion Dollar Brand," and then respond to 1 essay, 47 fill in the blank, 7 short answer, 20 matching, and 10 true or false questions about the selection.
Curated OER
Keep that Zip! Nutrients: Zinc, Iron, Protein
Learners explain the importance of zinc, iron and protein. In this biology lesson plan, students create a brochure containing information about the three nutrients. They share their brochure in class.
Duke University
Duke University: Emergence of Advertising in America: 1850 1920
This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.
Duke University
Duke University: Ad* Access
Images and database information for more than 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Other
Univ. Of Mississippi: The Language of Advertising Claims
Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Jobs and Making Money
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Council for Economic Education
Econ Ed Link: We Are Consumers and Producers
This lesson plan is geared toward beginning economics concepts. "In this lesson you are going to learn more about how you and others are consumers and producers."
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, young scholars are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Federal Trade Commission
Federal Trade Commission: Are Car Ads Taking You for a Ride?
If you'll soon be bying a car, this article can help with understanding car ads.
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This lesson plan will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as...
Biz Move
Biz Move: Effective Advertising Campaigns
This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Independence Hall Association
U.s. History: A Consumer Economy
The booming economy of the 1920s introduced new products and ways of paying for those products. Read about the increase in the kinds of household appliances, places to buy the appliances, and the financing of all those new consumer goods.
Other
Streetlaw: Consumer and Housing Law
Read about contracts, warranties, credit, deceptive sales practices, cars, and housing--important topics for consumers. This website provides introductory material to each of the above topics and links for further information and research.
ProCon.org
Pro Con: Should Prescription Drugs Be Advertised Directly to Consumers?
Website presents research and comprehensive information on the pros and cons of advertising prescription drugs directly to consumers.
Federal Trade Commission
Federal Trade Commission: Consumer Information: Health and Fitness
Learn how to decode ads for products that promise to cure everything from baldness and cancer to diabetes and dementia, and for services that say they will shape you up, restore your youthful glow, and turn those abs into a well-defined...
Council for Economic Education
Econ Ed Link: Deceptive Advertising: Crossing the Line
Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for...
Library of Congress
Loc: Prosperity and Thrift: Merchandising and Advertising in the 1920s
Read about the advertising strategies used by various companies during the 1920s. Includes many links to related businesses and topics.
Federal Trade Commission
Federal Trade Commission: Deceptive Auto Scams Infographic
Infographic explores deceptive car ads and how to avoid getting scammed.
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...