Curated OER
Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson plan, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of...
Curated OER
Ad Creation from Admongo.gov
Learners explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Learners...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
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Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
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Mathematical Magazines
Students look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
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WWI Propaganda
Young scholars research propaganda from World War I and compare it with propaganda used today. They define propaganda and discuss the five techniques used by advertisers, conduct Internet research, and create a project that compares how...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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What Would it Cost You Today?
Students explore inflation and the role played by advertising and marketing over the years. In this financial literacy lesson, students complete worksheets, do Internet research, and create an excel spreadsheet comparing prices from...
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Ad Targeting and Techniques
Young scholars explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Young...
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The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising instructional activity, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
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Boomtime
Pupils view a short film about the rise of prosperity after World War II. They examine the role of status symbols and owning vehicles. They compare and contrast advertisements from the 1950's with those from the 1990's.
Curated OER
Obtaining The Job
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Grocery Store Problem Solving
Young scholars use multiple math skills to complete grocery story problems. In this grocery math lesson, students study grocery ads to learn about the cost of foods. Young scholars investigate food types and the costs of processed versus...
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Newsletter Requirements Sheet
In this newsletter activity learning exercise, students read a book and complete a newsletter activity as a novel analysis project. Students include a newsletter title, advertisements, news story, and obituary.
Curated OER
What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
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Environmental Issues in the Polar Regions
Pupils list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
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Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
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Newspapers
Students create a class newspaper about the Olympics. In this newspaper lesson, students discuss the basic characteristics of each component of the newspaper. Students work in small groups to complete stations on cartoons, headlines,...
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The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art
Students identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
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Major people and events of WWII
Twelfth graders research major people from WWII. They interview each person in their group, then create a newspaper which contains articles, advertisements and illustrations from the WWWII period.
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Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson plan, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...