Curated OER
Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
Curated OER
Mapping the Mediasphere
Students compare/contrast the media messages they see in two different communities in their city. They list the elements of art and the principles of design in the photographs they have taken in those two different communities. They...
Curated OER
Instantaneous Rate of Change of a Function
Pupils draw the graph of a door opening and closing over time. They graph a given function on their calculators, create a table of values and interpret the results by telling if the door is opening or closing and evaluate the average...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Curated OER
Media Awareness: Helping a Product Cross the Finish Line
Students develop critical thinking skills to understand and create advertisements. In this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and present...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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A Virtual Adventure In Australia
Students create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Selling Spelling
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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The Art Of Persuasion
Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...
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Reducing Ecological Footprint Ads
Students examine the impact of geological footprints. In this geography skills instructional activity, students calculate geological footprints and discuss ways to reduce the footprints. Students create advertisements that motivate...
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Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
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Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Consumerism
Learners examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
Curated OER
Hold On to Your Hats
Elementary schoolers study the symbolism and influences found in advertising. First, they learn about the history and cultural significance of the Summer Official's Hat that was a symbol of status in ancient China. Then, they access...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Learners examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Curated OER
Build It With Lincoln Logs!
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
Curated OER
A Monster of a Metaphor
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...
Curated OER
The American Cowboy
Middle Schoolers produce a class newspaper about the American cowboy and the times in which he lived with illustrations, feature stories and advertisements typical of the times. This is an ambitious, yet worthwhile project for youngsters...
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The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Team Up for Sports Marketing
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Student Newspaper Project
Writing teaches us so much. One can identify the many characteristics of a newspaper, use the Internet to gather information, and communicate with others. Primary students create a class newspaper for publishing and dispersal.