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Lesson Plan
ReadWriteThink

Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
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Lesson Plan
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Maryland Department of Education

The Concept of Diversity in World Literature Lesson 8: Nonfiction Close Reading

For Teachers 10th - 11th Standards
As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...
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Worksheet
Curated OER

Deconstructing an Advertisement

For Students 7th - 12th
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
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Lesson Plan
Virginia Department of Education

Brainstorming to Write a Persuasive Essay on Demand

For Teachers 9th - 12th
Equip your high school writers for the rigors of timed persuasive writing by employing the preparatory ideas available in this exercise. Learners use persuasive essays, provided by the educator, to acquire how to identify persuasive...
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Lesson Plan
Curated OER

Ethos, Logos, and Pathos

For Teachers 9th - 11th
Students compare and contrast "Letter From a Birmingham Jail" and "Civil Disobedience" by writing a paper using MLA format.
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Lesson Plan
K20 LEARN

Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar

For Teachers 9th - 10th Standards
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
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Lesson Plan
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Dream of a Nation

Creating Awareness through Action Oriented Writing and Research

For Teachers 8th Standards
Middle schoolers aren't too young to feel strongly about politics, social issues, consumer rights, or environmental problems. Demonstrate the first steps toward social change with a project about action-oriented writing. Eighth graders...
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Lesson Plan
Curated OER

Impact of Greek Mythology in Today's World

For Teachers 8th - 12th
Students explore world logos and names of companies and relate them to Greek myths. Events real and imagined are examined and their effects on later cultures are discussed.
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Unit Plan
Northshore School District

American Voices and Their Audiences

For Students 11th - 12th Standards
Those new to teaching an AP level language and composition prep course and seasoned veterans will find much to treasure in a unit that is designed to help young language scholars develop the skills they need to analyze the language...
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Activity
Jen London

Julius Caesar Funeral Speech Essay Assignment

For Teachers 11th - 12th
"Romans, countrymen, and lovers! Hear me for my cause." "Friends, Romans, countrymen, lend me your ears!" As part of a study of William Shakespeare's Julius Caesar, individuals as asked to compare the funeral speeches of Brutus and Mark...
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Worksheet
Curated OER

Tools of Persuasion

For Students 8th - 11th
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
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PPT
Curated OER

Conducting a Rhetorical Analysis

For Teachers 10th - Higher Ed
What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details the...
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Lesson Plan
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Curated OER

Critical Consumerism

For Teachers 11th - Higher Ed
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
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Lesson Plan
Virginia Department of Education

Media Literacy and Persuasive Writing

For Teachers 9th - 12th
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
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Lesson Plan
Prestwick House

Reading Nonfiction: Analyzing Joseph McCarthy's "Enemies from Within" Speech

For Teachers 11th - 12th Standards
Looking for a instructional activity that teaches class members how to analyze nonfiction? Use Joseph McCarthy's famous "Enemies from Within" speech as a instructional text. Worksheet questions direct readers' attention to the many...
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Assessment
Fluence Learning

Writing an Argument: Persuasive Speeches to Students

For Students 8th Standards
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two speeches...
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Lesson Plan
Scholastic

Think it Through

For Teachers 7th - 12th Standards
What does the media tell the teenagers about using marijuana? Help class members decipher what they are being told about drug use with a instructional activity on editorial cartoons, subliminal messages, and critical thinking skills.
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Activity
Shmoop

ELA.CCSS.ELA-Literacy.SL.11-12.3

For Teachers 11th - 12th Standards
Dr. Martin Luther King Jr.'s speech, "I Have a Dream," is one of the most famous in United States history, but why was it so effective? Ask your class to determine the answer to this question. While the resource includes a description of...
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Unit Plan
Trinity University

Julius Caesar: The Power of Persuasion

For Teachers 10th Standards
"Friend, Romans, countrymen, lend me your ears..." Those words begin one of the most persuasive speeches in literature. Explore the elements of persuasion in a series of lessons related to William Shakespeare's Julius Caesar. In addition...
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Lesson Planet Article
Curated OER

Understanding Rhetoric and Evaluating Bias in Text

For Teachers 8th - 12th
Students can learn about bias in text and the rhetorical principles proposed by Aristotle.
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Unit Plan
TES Global

Blendspace: Ethos, Logos, Pathos

For Students 9th - 10th Standards
A learning module with eight links to images, videos, charts, and assessments about ethos, logos, and pathos.
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PPT
Sophia Learning

Sophia: Logos, Pathos, and Ethos

For Students 9th - 10th
Notes introducing logos, pathos, and ethos and explaining how each appeal to an audience in a different way. Notes can be both read and listened to.
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Lesson Plan
Lumen Learning

Lumen: Putting It Together: Rhetorical Appeals

For Students 9th - 10th Standards
This lesson brings together the rhetorical appeals including Logos, Pathos, and Ethos and how to identify and apply each. Click the Next link for more information.
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Unit Plan
TED Talks

Ted: Ted Ed: How to Use Rhetoric to Get What You Want

For Students 9th - 10th Standards
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...

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