Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Effective Persuasion: Developing Persuasive Arguments
Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
Curated OER
Ethos, Logos, and Pathos in Civil Rights Movement Speeches
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
Curated OER
Analyzing Logos
Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Curated OER
Cultural Logo Design
Students create a logo design to express their own identity. In this logo design lesson, students list ten words to describe who they are and choose two of them to use in a logo. Students draw images and choose various forms of...
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Curated OER
Language Arts: The Three Appeals
High schoolers are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Curated OER
Create a Commercial
Pupils apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in their...
National Endowment for the Humanities
Frederick Douglass’s Narrative: Myth of the Happy Slave
The firsthand accounts of what it was like to be an enslaved person in the mid-1800s riveted a nation and the issue ultimately led to civil war. Using excerpts from Frederick Douglass's autobiography, budding historians examine what it...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...
Curated OER
Prose Styles: Tough, Sweet, and Stuffy
Take a walk on the rhetorical side with this presentation, which discusses three styles of prose: tough (ethos), sweet (pathos), and stuffy (logos). The slide show provides thorough definitions and examples of each style, as well as...
K20 LEARN
Words Before Blows: Julius Caesar
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
Curated OER
Humor, Rhetoric, and Prose Styles
A handful of quotes are presented in these slides referencing writing and rewriting. Learners will be encouraged by well-known writers to practice, grow and refrain from perfectionism. Quotes also reference how to write for your audience...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
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