Media Smarts
Thinking About Television and Movies
As part of their study of the influence of TV and films, class members consider how music, lighting, costumes, camera angles, etc. are used to influence the response of viewers.
Media Smarts
Teaching TV: Television Techniques
As part of a five-lesson unit on how television uses technology and film techniques to communicate meaning, elementary students create their own media productions that demonstrate their understanding of these concepts.
Curated OER
Diversity in Media: Looking Critically at What We See
This learning experience fosters awareness of representations we see, and don't see, in the media. Learners list TV programs, games, and films they enjoy, identify characters' ethnic, religious, (dis)ability, and sexual orientation...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Integrated Video Technology
Young scholars create a Mother's Day video gift by utilizing the latest video technology in class. In this film making instructional activity, students utilize important photographs related to their mother and import them into a...
Curated OER
Camera Shots
Understanding how visual codes such as long-shots, close-ups, and camera angles affect meaning helps prepare young filmmakers to plan their own productions. The concepts embedded could also be used to analyze photographs and paintings.
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...
Curated OER
Stamps of Approval for Women Journalists
Students research, explore and analyze the history of how American women journalists have influenced major social change in the nation and the world. They visit major institution's to examine the written legacies of Abigail Adams,...