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Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Railroad Advertising: Let's Go for a Ride!
Students examine advertising from early to mid twentieth century. In this advertising techniques lesson plan, students assess the different ways advertisers "sold" the concept of railroad travel. Students examine a variety of...
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Mathematical Magazines
Students look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
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Obtaining The Job
Twelfth graders create resumes, letters of application, and thank you letters. They search for advertised jobs, interview an employer, participate in mock interviews, and attend a presentation by a local job agency representative.
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Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
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Consumerism Scavenger Hunt
Students explore consumerism. For this economics lesson, students work with a partner to complete an Internet Research consumer scavenger hunt. Students discuss information collected and conflicting answers to various questions.
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Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson plan, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then create...
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Healthy Eating: Are We What We Eat?
Young scholars watch an introduction slide show to assess prior knowledge of healthy foods. They listen as the teacher goes over the food pyramid and food groups. Students analyze a lunch they bring from home by tallying their lunch...
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Plotting Data on a Graph
Students investigate graphing. In this graphing lesson, students survey the class and create graphs to reflect the data collected.
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Make a TV Commercial for "Brighty-Whitey" Toothpaste
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
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Hire Me! I'm Nice!
Students create resumes. In this careers lesson, students look through classified ads and decide on a "job" to apply for. Students write mock resumes by using professional resumes as an outline.
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Hire Me, I’m Nice: Writing a Resume
Students explore the classified ads for employment opportunities and create a resume. In this resume writing lesson plan students choose a specific job, they must determine what kind of experience, education, etc. they must have to...
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Ocean Vocabulary Word Scramble
Students visit a puzzle maker website and follow a list of instructions, creating a word scramble using sea animal vocabulary. They copy and paste graphics at the bottom of their puzzle, and print them out for other students to solve.
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Helping Countries in Turmoil
Students discover the struggles of emerging democracies. For this service learning lesson, students research a non-profit agency that is assisting the people of an emerging democracy and create and advertisement.
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Media Views
Students create a collage of images depicting trends in the media. In this media lesson, students watch excerpts from several films, television shows, and commercials. Students compare and contrast media views and Christian views,...
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Rational Functions
Young scholars evaluate rational functions. In this precalculus lesson, students make observations and define what makes a rational function and what makes a linear function. They use the Ti calculator to visualize the different graphs.
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Graphing Data Brings Understanding
Students collect, graph and analyze data. In this statistics lesson, students use circle, pie, bar and lines to represent data. They analyze the data and make predictions bases on the scatter plots created.
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Helping Countries in Turmoil
Middle schoolers create an advertisement that promotes a nonprofit. In this service learning lesson, students research emerging democracies and brainstorm ways to help local nonprofit organizations.
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Personal Stories and Primary Sources: Conversations with Elders
Students learn from their elders. In this oral and social histories lesson, students analyze primary sources to develop an understanding of the America in which their grandparents grew up. Students conduct interviews with elders in...
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Recipe: Unit Rate
Students solve problems using ratios and proportions. In this algebra lesson, students identify the unit rate and convert between fractions and decimals. They create graphs from their data.
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Percentiles
Students analyze the bell curve and make predictions. In this statistics lesson plan, students calculate the percentile to the left of the curve. They then are given the percentile and create the graph from the data.
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The Raid on Raters
Students read and discuss the article "Hollywood Rethinks its Rating Process." They discuss their views on the rating system. Students work in small groups to role play a "headhunting" company to find applicants for a new and improved...
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...