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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Lesson Plan
Council for Economic Education

Did You Get the Message?

For Teachers 3rd - 8th
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
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Lesson Plan
Curated OER

Car Adverts: Tell It Like It is

For Teachers 6th - 12th
Young scholars explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the...
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Lesson Plan
Education World

Monster Mash

For Teachers 3rd - 10th
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
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Lesson Plan
Curated OER

Best Practices of Technology Integration

For Teachers 5th - 8th
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Lesson Plan
Curated OER

Kids Are Consumers Too

For Teachers 4th - 8th
Learners investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Lesson Plan
Curated OER

Shopping Bag Challenge

For Teachers 5th - 12th
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
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Lesson Plan
Curated OER

Selling Spelling

For Teachers 3rd - 5th
Students participate in activities to practice their spelling words. They create advertisements to accompany their spelling words. They present their ads to the class and take a practice test. Their goal is to have everyone with a...
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Lesson Plan
Curated OER

Development of a Nutritional Snack

For Teachers 9th - 12th
Students develop a new line of nutritional snacks. They work in teams to submit a proposal for a snack that not only tastes good, but is nutritional as well. Their end-product consists of four parts: background information, developing...
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Lesson Plan
Curated OER

Inventive Thinking - Future Inventions

For Teachers 4th - 12th
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Lesson Plan
Curated OER

Fuel for Thought

For Teachers 6th - 12th
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
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Lesson Plan
Curated OER

Can You Sell Your Cereal?

For Teachers 3rd - 6th
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
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Lesson Plan
Curated OER

Eating Under the Rainbow

For Teachers 1st - 3rd
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
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PPT
Curated OER

Eng 312: Final Exam

For Teachers Higher Ed
When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...
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Lesson Plan
Curated OER

The Selling of the Taj Mahal or Osaka Castle

For Teachers 8th - 12th
Students practice their marketing skills. In this historical sites lesson, students select and research historical sites in the world that they market and attempt to sell to a businessman.
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Lesson Plan
Curated OER

Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers

For Teachers 6th - 12th
Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
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Lesson Plan
Curated OER

Creating the Goods

For Teachers 8th - 12th
Students market goods or services to one another. In this media awareness lesson, students use propaganda techniques to create commercials for goods or services of their choice.
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Worksheet
Curated OER

Total English Advanced: Getting the Right Quantity and a Good Ad!

For Students 6th - 9th
In this writing advertisements activity, students examine 8 sentences and fill in the blanks with the appropriate words from the word bank. Students also write a short advertisement.
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Lesson Plan
Curated OER

Script Reading

For Teachers 8th - 12th
Students investigate propaganda techniques. In this media awareness instructional activity, students watch drug commercial clips and identify the purpose of pacing in advertising. 
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Lesson Plan
Institute for Humane Education

I've Been Branded!

For Teachers 6th - 12th
How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...
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Lesson Plan
Curated OER

Consumer Education

For Teachers Higher Ed
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
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Lesson Plan
Curated OER

Ben Franklin's Inventions

For Teachers 4th - 5th
Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an attempt...
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Lesson Plan
Curated OER

We Love to Read!

For Teachers K - 6th
Students find ways to share their favorite books. For this reading strategies lesson, students advertise books, create a top ten countdown, give a video book talk, simmer story stew, make book medals, play name that book, design a...
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Lesson Plan
Teach Engineering

You've Got to See it to Believe It!

For Teachers 4th - 6th
Youngsters develop an understanding of how smog is produced, and how exhaust from automobiles is one of the major sources of smog. They explore the roles that engineers play in developing technologies that reduce smog, then work in teams...

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