Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Curated OER
If You Build It, They Will Come
Students, in groups, develop a new sports team, design a multi-use stadium for the team, and promote a special event at the stadium.
Curated OER
Population Demographics
Pupils pretend they are entrepreneurs to help create a positive mentality. In this entrepreneurship activity students complete several activities to see how to market and advertise to a certain age group.
Curated OER
Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Curated OER
Chapter 25: Monopolistic Competition and Oligopoly
Poring over the details and characteristics of monopolistic and oligopoly systems, these slides include charts, graphs, and key terms to help viewers truly grasp the concepts behind each market model. From budding economists to...
Indiana Department of Education
The Represented World: Communication—Packaging
Challenge your classes to design and market a new product. Collaborative groups use geometry skills to create packaging for their products. Finally, they plan a marketing strategy to present to a marketing specialist.
Curated OER
Final Project: Food and Nutrition Class
Students plan appropriate diets for themselves and others using the USDA Dietary Guidelines. They indicate their average cost of food at home on a thrifty plan and prepare a one-week menu plan including breakfast, lunch, dinner, and a...
Curated OER
BUS: The Future Begins Yesterday-Making Medicines
Your learners have all been to the drug store to pick up a prescription, but have they considered working on the other side of the counter? Discuss the potential career possibilities available to those interested in the pharmaceutical...
Curated OER
Malaysia: Foreign Investment Returns
Young scholars examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
Curated OER
Ambiguity and Puns
Get a giggle from this presentation about puns and ambiguity. From ad campaigns to old jokes to pictures of animals made out of vegetables, the slides are amusing, informative, and bizarre. The presentation spends more time providing...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a instructional activity that focuses on the history and ubiquity of...
EngageNY
Analyzing the Power of Different Mediums: A Mighty Long Way
Weigh the pros and cons. Class members continue sharing their thoughts on media and events by watching the video John Chancellor Reports on the Integration at Central High School. They discuss the advantages and disadvantages of gaining...
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
Logos
High schoolers create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are...
Curated OER
Hoodia Hoodoo
Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
Curated OER
Celebrate the Arts
Students explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Buying, Selling, Profits
Students follow the framework of the Family, Career and Community Leaders of America (FCCLA). In this FCCLA activity, students research the clothing market from the perspectives of consumers and business owners. Students also analyze...
Curated OER
Zhu Zhu
Young scholars read an article about the toy Zhu Zhu and answer comprehension questions about it. In this toy lesson plan, students also create an ad for a new toy that they invent in groups.
Curated OER
Value Venture
Students examine how the value of an item may be different for different people and investigate how perceived value helps determine the price of items in the marketplace. They list what they consider to be the most valuable items in the...
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