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Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Buddy Systems
Students explore how companies use instant messaging to sell products and services. They write business plans for marketing companies using instant messaging as a medium for advertising and assess related privacy issues.
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Can China Kick the Habit?
Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...
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Cookie Creations
Students, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
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Read That Label!
Students explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
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Giving'Em The Business
Young scholars work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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FACS:If I Were a Designer (Mktg)
Students create their own design clothing company, incorporating the 4 Ps of marketing. They use imagination, art, and creative skills to develop each component of the packet. Students are explained the four Ps of Marketing (product,...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
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The Coffee and Conservation Connection
Students explore the connection between low cost coffee and wildlife conservation. Students working in groups devise a marketing campaign for a new brand of coffee, grown in a less environmentally damaging way.
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Shop 'Til You Drop
Students evaluate food prices. In this real world math lesson plan, students compare the cost of various grocery items to determine which is the best deal. They work in groups using grocery ads to decide how to get the most product for...
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Consumerism - Grocery Shopping
High schoolers watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
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What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
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Shop 'Til You Drop
Students compare food prices to find the lowest unit price and make choices about where to shop and what to purchase on weekly items, cost comparisons and items needed. They collect grocery ads and weekly sale flyer's to expedite their...
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Discovering National Parks
Students work to preserve American National Parks. For this environmental activism lesson, students research the history of the national parks and determine why they were created. Students then focus on protecting the land, using it for...
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Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
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Alicia Keys, Songs in A Minor
Students watch a video about Alicia Keys and discuss the business side of her career. Groups role-play producers for her new album taking on the responsibility for all aspects, including budgets, contracts, song production, and advertising.
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I Got a Lava Livin' to Do in Pompeii
Scholars imagine themselves as citizens of Pompeii in 79 AD. First they are assigned a job (or place in society like a child or slave). Then they record their daily activities for the weeks leading up to the eruption of Mt. Vesuvius in...
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The Best Friend of Charleston, The Charleston Railroad
Third graders explore the Charleston Railroad. In this South Carolina history lesson, 3rd graders examine the impact of the rail line on economy and citizens of the state. Students create posters to advertising the railroad line that...
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The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product.
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Mapping My Pathway
Eighth graders create career portfolios, speak with the school counselor, and develop and educational plan. Individually, 8th graders discuss career options and how an educational plan can assist them in future goals. They explore...
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Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
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Commercials...What Are They Saying?
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
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