Curated OER
Breaking News English: Brazil Votes on Gun Ban
In this English worksheet, learners read "Brazil Votes on Gun Ban," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Other
Quick Mba: Marketing Research
An in-depth site on marketing research. Discusses what marketing research is, the steps in the marketing research process, types of research methods to use, data collection methods, and much more!
Princeton Review
The Princeton Review: Career Market Researcher
This site from Princeton Review Publishing provides a detailed description of what a day in the life of a market researcher is like. Also included is information on job requirements, job outlook, and more.
Careers New Zealand
Careers Nz: Market Researcher
Very descriptive overview of the job of a market researcher. Read about the job, skills needed, education needed, working conditions, and much more.
Government of Alberta
Alberta Learning Information Service: Market Research Analyst
This resource provides information on the career of a market research analyst. Read about the specific duties, working conditions, education needed, job outlook, and much more.
Other
Careers in Business: Market Research: Overview
This site provides an overview of what a market researcher does. Click on the various links on the left side of the page to research this career more in depth.
Other
Market Connections: Research Faq
This page offers explanations of research methods and how they work. Though aimed at businesses, it provides good information about conducting school research as well.
Other
Marketing Teacher
Are you a marketing teacher looking for classroom resources? This website offers a variety of marketing resources including: lesson plans, exercises, quizzes, newsletters, presentations, and bookstore.
Other
Careers in Marketing: Careers in Marketing
This site from careers-in-marketing.com provides descriptions of careers in marketing, such as retailing, product management, and marketing research. It also provides excellent links to other marketing career sites.
Other
Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Alabama Learning Exchange
Alex: Ethics in the Stock Market
In this lesson students will learn about the stock market. They will look at the stock market from an accounting point of view and research a specific stock or industry.
Schools of California Online Resources for Education
Score: Latin American Marketing Project
This site from Score provides information on the global marketplace. This is a unit where students are grouped to find out the best Latin American country to introduce a new fast food business. Site is very well outlined and includes...
Government of Alberta
Alberta Learning Information Service: Marketing Manager
Read about the career of a marketing manager. Areas discussed are duties, working conditions, skills, education, employment, salary, and others.
Other
Chief Marketer: Is Social Media the New Mass Media?
Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly...
Alabama Learning Exchange
Alex: To Market, to Market
This is a technology-based lesson to provide students an opportunity to research and select companies to invest in by 'purchasing' stocks. Students are responsible for tracking and reporting results of investments, as well as creating a...
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
Alabama Learning Exchange
Alex: International Business Cultures and Marketing Strategy
This instructional activity has students research business practices in different countries and create a PowerPoint Presentation that they will share with the class. Students will prepare support materials to accompany their...
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
Other
Nielsen Norman Group: The Use and Misuse of Focus Groups
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Other
Stock Market Game World Wide
Over the course of 10 weeks, participants invest a hypothetical $100,000 in Nasdaq, Amex, and NYSE-listed common stocks. They research stocks, study how the financial markets work, choose their portfolios, manage budgets, follow...
Other
Stock Market Game World Wide
Over the course of 10 weeks, participants invest a hypothetical $100,000 in Nasdaq, Amex, and NYSE-listed common stocks. They research stocks, study how the financial markets work, choose their portfolios, manage budgets, follow...
Other
Research in Motion
Research In Motion (RIM) is a leading designer, manufacturer and marketer of wireless solutions for the worldwide mobile communications market. RIM technology powers the BlackBerry wireless platform.
Other
Law of Demand and Fundamental Analysis of Commodity Markets
This site describes the basic fundamentals of the law of demand. Charts and explanations are provided to aid in the process of research and learning.
Council for Economic Education
Econ Ed Link: To Buy or Not to Buy
While precise numbers are not known, it is believed the number of boycotts has grown markedly in the past fifty years. Consumers seem to be besieged by requests from special interest groups to refrain from buying certain goods and...
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